My First Opposites brings recognizable images and clear word labels together, including food, clothing, and household items demonstrating opposite pairs. Little ones will discover all kinds of opposites, such as big and small, long and short, hot and cold, and many others.

This classic series by Dr. Kraskin, originally published by OEP in 2 volumes from 1981 to 1983, has been revised and reformatted into a single volume. The behavioral concept of vision recognizes that the critical element involved in the control and altering of behavior is a lens, wrote Kraskin in the original Introduction to Lens Power in Action. Lenses are the basic tool for the optometrist who practices behavioral vision care. Kraskin gives the reader a thorough overview of how optometrists uselenses to treat and prevent vision problems.

"Ambrose, a polar bear, and Zina, a penguin, are very different but they can still find ways to meet in the middle."--

Opposites entertain in this classic exploration of an important first concept, now available in an enlarged anniversary edition. Big and small short and tall high and low fast and slow . . . This cherished board book from Sandra Boynton presents a number of animals demonstrating various opposites—from big and small, to hot and cold, to weak and strong, and much, much more. The illustrations are simple and charming, and the punchy, rhythmic rhymes just beg to be memorized. Now in a Special 30th Anniversary Edition with an enlarged trim size and metallic ink on the cover, this Boynton classic and ideal toddler read-aloud is even more special.

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.