An Executive Guide to Data Management

While you work hard building your startup, one of the biggest challenges you’ll face will be around your product’s ability to solve a big enough problem and its success in the market. Agile Analytics for Startups will help you navigate the complexity of early-stage business analytics, performance measurement, and the metrics that matter to your company. You can use the proven frameworks in this book to validate your product idea and the product/market fit, and understand your customers more granularly while you scale your business for automation. You can test and use many tools and solutions provided in the book and interact with different features of those solutions as you engage with other users of those products. This book will provide you with a step-by-step framework, examples and powerful solutions, from ideation to growth and all the way to scaling your business as you build your company with the power of analytics. - Agility is your advantage over large companies - Understand business analytics essentials and define how you will measure the success of your business early - Once you define your solution for “the problem” you tackle, validate your customer - Keep a short list of KPIs for the success of your product - Engage your customers throughout the development cycle - Product/market fit should happen before you go to market big - Keep testing your product, reiterate continuously - Know when to pivot as you modify and optimize your roadmap - Be ready to speed up and maximize your output before the significant funding milestone(s)

This volume offers the proceedings of the 2nd UNet conference, held in Casablanca May 30 - June 1, 2016. It presents new trends and findings in hot topics related to ubiquitous computing/networking, covered in three tracks and three special sessions: Main Track 1: Context-Awareness and Autonomy Paradigms Track Main Track 2: Mobile Edge Networking and Virtualization Track Main Track 3: Enablers, Challenges and Applications Special Session 1: Smart Cities and Urban Informatics for Sustainable Development Special Session 2: Unmanned Aerial Vehicles From Theory to Applications Special Session 3: From Data to Knowledge: Big Data applications and solutions

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

"The rarest of business books that teaches decision makers how to think, not what to think." - Malcolm Gladwell When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? Rather than choosing the least worst option, Creating Great Choices offers a model that guides you towards a new and superior answer... integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.