ABSTRACT: This dissertation focuses on supply chain management (SCM) decisions under various marketing strategies in the Operations Management (OM) / Marketing interface research area. It is composed of three primary research chapters. The first research chapter examines optimal inventory and pricing decisions under advance selling. Advance selling is a marketing strategy in which consumers have a chance to reserve a product in an advance sales period which occurs prior to the sales period. The retailer in this scenario must make an inventory order decision before the advance sales period begins to best meet demand in both the advance sales and consumption periods. I derive optimal inventory and pricing policies. The second research chapter focuses on optimal pricing and time-to-market decisions in a new product technology (NPD) environment. I consider two generations of a new technology product considering both price and diffusion effects on sales. I derive optimal pricing and time-to-market decisions for three different sales functions. The final research chapter considers the innovation speed of new technologies in a pricing and time-to-market model. I determine the optimal number of generations to offer of a new product in this scenario. All three research chapters contribute to the OM/Marketing research literature by solving business problems from a combined OM and Marketing perspective.

The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.