This is a comprehensive treatment of the most important single aspect of contract bridge - the opening lead. The advice is presented by the use of illustrated games, backed with the reasoning behind each move.

Winning Notrump Leads was a ground-breaking and very well-received book that used the power of computers to determine which opening leads work best against a variety of auctions at notrump. Using enhanced software, the authors now turn their attention to suit contracts. They generate millions of random deals, retaining those that match the chosen auction, for example 1S-2S-4S. By playing these deals automatically against each of the 13 possible opening leads from a given hand, they are able to discover which lead is most likely to beat the contract (also the best lead at matchpoint pairs). The authors provide insightful commentary to each result, answering timeless questions such as: When should I lead a trump? When is a doubleton a good opening lead? Should I lead differently against a partscore? Should I make an aggressive or a passive lead? Should I lead an ace against a small slam? Which leads work best against a grand slam? By using the number-crunching computer power available nowadays, there is no longer any need to rely on general opening-lead guidelines passed down by our ancestors. We think you will be surprised by many of the discoveries made during this investigation! DAVID BIRD (top) and TAF ANTHIAS were contemporaries at Cambridge University, both reading mathematics. They carried out research and development on software systems for over 30 years at IBM's UK Laboratories. In the 1970s they formed a successful bridge partnership, winning a number of national events. David is now one of the world's top bridge writers with 116 books to his name. Taf moved on to the USA, where he became a vice president of Cisco Systems. They have joined forces on this ground-breaking book.

"It's generally accepted that defense is the most difficult part of the game. Audrey's latest book takes a look at defending against notrump contracts with a focus on the opening lead and how it impacts the subsequent defense. The book covers: the oldest maxim, fourth highest from longest and strongest...and why it has stood the test of time; when to lead partner's suit...and which card to lead; why you should avoid leading the opponents' suit...and what to do if you can't; what to lead from a sequence...and why it matters; when to lead the 'top of nothing'; when it's time to 'take the tricks and run'; there are 16 practice deals. The book is for the advancing player."--Publisher's description.

Defense is the hardest part of playing bridge, but that doesn't mean that it's impossible to learn. The authors explain how to make a plan as a defender: how to work out from the auction and play what declarer probably has, and which of the strategies available to defenders is likely to be successful.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The most comprehensive book ever written on opening leads. Almost every situation imaginable is presented with a wealth of examples from world championship play.

This book is unique in three ways: First, it recognizes that bridge is a social game, requiring two sets of partners. Since partners need to signal what they hold in their hand, it is necessary for them to establish an agreement as to what they will do in certain situations. This agreement is achieved by holding a conversation with your partner. Most bridge books only go that far on this subject. This book presents a virtual conversation between two people who have never met and they are telling each other what they know and what they do not know. This conversation is the "glue" that keeps them together. Secondly, the book recognizes that there are 4 players involved and that each player has a different role depending on which seat they occupy. For, example the First Seat always opens the bidding. Each seat has a chapter dedicated to that role. Finally, everything up to the play of the tricks is foreplay. This book shows 13 full deals that include the play of 13 tricks in each full deal including a strategy analysis section and a lessons learned.