Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise

The second edition of this encyclopedic, 8-volume reference covers the complete spectrum of plastic surgery--from the basic principles to surgery of the nose, breast, and ear, plus aesthetic facial surgery and liposuction. Updates throughout capture the state of the art in all areas of science, technique, and technology. Greatly expanded coverage of cosmetic surgery mirrors the increased number of aesthetic procedures now being performed. The two volumes on plastic surgery of the head and neck feature full-color photographs throughout, to help readers visualize key concepts, procedures, and outcomes.

This concise, educational, and thorough reference will educate women who are contemplating, undergoing, or recovering from plastic surgery. In Outsmarting Mother Nature: A Woman's Complete Guide to Plastic Surgery in the 21st Century, a female plastic surgeon explains all the major procedures in cosmetic surgery, offering frank insights into both physical and psychological issues and expectations. Dr. Iliana Sweis, who not only performs but has undergone cosmetic procedures, details the stages most women will go through from the time they begin to contemplate plastic surgery. The book explains how one can best prepare for a procedure, what to expect during the actual surgery, and how to handle the healing phase. The first several chapters discuss the emotional aspects underlying the desire to undergo plastic surgery, including its social and professional impacts. Each of the subsequent chapters is devoted to individual plastic surgery procedures in significant detail, using a question-and-answer format. Case studies illustrate what cosmetic procedures can, and cannot, accomplish—and the reality checks that need to be in place as part of the decision to proceed.

Much of what's written about cosmetic surgery in newspapers and magazines, and even in some medical journals, is half-truth, myth, or advertising. The media has distorted public perception with overly negative or sensationalized stories, and medical specialty organizations contribute to the mayhem by promoting warring viewpoints to establish their own market share. The misinformation is further compounded by the rapid pace of technological change. As soon as we begin to understand one procedure, new ones pop up, and the confusion begins anew. Many of today's finest techniques didn't even exist five years ago. And five years from now, these may be ancient history. For example, the very latest developments involve non-surgical, noninvasive therapies, including laser treatments, light treatments, radiofrequency treatments, and mesotherapy (superficial injection therapy). These treatments can help you maintain what you get after surgery. But better yet, for the right patient, they can completely replace surgery and get you looking great. There's little or no recovery time, little discomfort and the risks are almost zero.Moreover, I feel a patient's psychological perspective is often ignored, and this, in many ways, is the most important aspect of the whole process. That's why I've chosen to open the book with a chapter called "The Psychology of Cosmetic Surgery." Motivation, media influence, culture, expectations, family pressures, and other factors have an enormous influence on one's perceptions and decisions. On the physical side, cosmetic surgery is safer than it's ever been, thanks to innovations in anesthesia and other techniques. A new kind of numbing medicine known as "tumescent anesthesia" was introduced about 1990 and is now the standard. General anesthesia, which involves heavier drugs, intensive (and expensive) medical supervision, a sometimes more difficult recovery, along with significant risks, is typically unnecessary for the physicians who are trained to use the newer local anesthetic/light sedation combinations. With these anesthesia techniques, side effects such as nausea, drugged feelings, and a lengthy postoperative recovery, can usually be avoided. But the best news is that your surgery can now be done in an outpatient surgical center, and you will be able to go home only a few hours later with a new body.

Explores areas, not covered in other books, such as Demystifying the Consent Form, The Psychology of Cosmetic Surgery, and How to Choose a Doctor.