Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

Margin is the space that once existed between ourselves and our limits. Today we use margin just to get by. This book is for anyone who yearns for relief from the pressure of overload. Reevaluate your priorities, determine the value of rest and simplicity in your life, and see where your identity really comes from. The benefits can be good health, financial stability, fulfilling relationships, and availability for God’s purpose.

Being the owner of a contracting company can feel overwhelming, frustrating, and downright life draining, particularly when you're working more hours than there are in a day. You'd delegate more to others, but you worry they won't follow through, or do the job as well as you would. You want to charge more-heck, you need to charge more-but you're afraid you'll lose your shirt to the competition. You're bleeding money, but don't know precisely how to fix the problem, where to begin. Actually, even if you knew where to begin, where would you find the time to make critical changes? Help is here in the form of a doable, step-by-step guide that will put money in your pocket, and more time and fun in your day. Learn how to: - Keep your finger on the critical pulse points that drive success - Depend on your employees to take ownership - Close more deals while charging more money - Develop an air of confidence that magnetizes potential customers - Manage the project scope and stop the profit bleed of cost overruns If you can't remember the last time you took a vacation or watched your kids' soccer game, or the last time you reviewed your balance sheet with a sense of pride and excitement, this book is for you.

Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Running a successful business is a balancing act that can grind to a halt if your spending exceeds your income. To stay afloat and remain attractive to your market (and investors), you must stay in the black. More sales and customers are always good things for a business. In addition to boosting profits, you must understand the profit margin formula - the difference between your revenue (the amount of money your company brings in) and your costs - and take control of it to succeed. Since your profit margin is how much money you actually get to walk away with after a transaction is complete, understanding how to increase profit margins in business is fundamental to growth. By learning to increase profit and master your margins, you will empower yourself to face challenges with confidence. The author is a CPA whose focus is not just on filing tax returns but helping each of his clients massively improve and increase their profits. And one of the first rules of business is that it's always all about profit. You will find chapter after chapter and idea after idea about how you can turn around your business and re-set your profits from red to black in 90 days or fewer. Even entrepreneurs who are making money will benefit from this book by learning how to make even more money. The clock is ticking, so start reading!

In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.