“If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Despotism on Demand draws attention to the impact of flexible scheduling on managerial power and workplace control. When we understand paid work as a power relationship, argues Alex J. Wood, we see how the spread of precarious scheduling constitutes flexible despotism; a novel regime of control within the workplace. Wood believes that flexible despotism represents a new domain of inequality, in which the postindustrial working class increasingly suffers a scheduling nightmare. By investigating two of the largest retailers in the world he uncovers how control in the contemporary "flexible firm" is achieved through the insidious combination of "flexible discipline" and "schedule gifts." Flexible discipline provides managers with an arbitrary means by which to punish workers, but flexible scheduling also requires workers to actively win favor with managers in order to receive "schedule gifts": more or better hours. Wood concludes that the centrality of precarious scheduling to control means that for those at the bottom of the postindustrial labor market the future of work will increasingly be one of flexible despotism.

Varian Fry, a young editor from New York, traveled to Marseilles after Germany defeated France in the summer of 1940. As the representative of the Emergency Rescue Committee, a private American relief organization, he offered aid and advice to refugees who found themselves threatened with extradition to Nazi Germany under Article 19 of the Franco-German armistice — the “Surrender on Demand” clause. Fry risked his life to rescue those targeted by the Gestapo in “the most gigantic man-trap in history.” Working day and night with a few associates in opposition to France’s Vichy government and to American authorities, his elaborate rescue network managed to spirit more than 1,500 people — including prominent European politicians, artists, writers and scientists — to safety by the time Fry was expelled from France after 13 months. “Surrender on Demand is by turns wildly exciting, horrifying and exalting. Certainly, there has never been another book like it... Varian Fry is a good man. Through the people he has helped rescue — the doctors, the painters, the writers, the sculptors, the teachers — he has added to the sum total of the world’s happiness... an astonishingly good book.” — Russell Maloney, The New York Times “Surrender on Demand contains enough intrigue and conspiracy, enough narrow escapes and shady and flamboyant characters for three or four spy stories. But Mr. Fry has not written it for excitement... He has put down some plain and eloquent facts.” — Orville Prescott, The New York Times “I have read and heard many accounts of escapes from Europe... but none surpasses this restrained and factual narrative in suspense and excitement... It tells of many triumphs and some defeats: it depicts with vividness and often with humor a large number of interesting and frequently distinguished persons; it describes the endless obstacles encountered and the ingenious and constantly changing shifts and devices contrived to overcome them; and throughout it makes one feel the undercurrent of potential tragedy which too often became actual.” — New York Herald Tribune Weekly Book Review “A novelist would hardly dare pack a novel with so many hair-breath escapes.” — Lewis Gannett, New York Herald Tribune “... a brilliant exposé of the work accomplished by [Fry] in Marseille during the tragic days that followed the French defeat... Surrender on Demand is a unique contribution to the underground history of the war.” — Josef Forman, Free World “There are a larger number of highly exciting and almost unbelievable stories in this deeply moving but often also highly amusing book. Friends of light adventure novels will undoubtedly like it. And friends of humanity will see much more in it than an adventure story although it deals with forging passports, with hiding and escaping from detectives, with secret messages hidden in a toothpaste tube, and with an underground railroad over a well protected border. They will see in it a memorial to the man who made what he modestly calls ‘an experiment in democratic solidarity’ and also to the women and men who sent him on his dangerous mission.” — Henry B. Kranz, Saturday Review

The movie industry is changing rapidly, due in part to the adoption of digital technologies. Distributors now send films to theaters electronically. Consumers can purchase or rent movies instantly online and then watch them on their high-definition televisions, their laptops, or even their cell phones. Meanwhile, social media technologies allow independent filmmakers to raise money and sell their movies directly to the public. All of these changes contribute to an “on-demand culture,” a shift that is radically altering film culture and contributing to a much more personalized viewing experience. Chuck Tryon offers a compelling introduction to a world in which movies have become digital files. He navigates the complexities of digital delivery to show how new modes of access—online streaming services like YouTube or Netflix, digital downloads at iTunes, the popular Redbox DVD kiosks in grocery stores, and movie theaters offering digital projection of such 3-D movies as Avatar—are redefining how audiences obtain and consume motion picture entertainment. Tryon also tracks the reinvention of independent movies and film festivals by enterprising artists who have built their own fundraising and distribution models online. Unique in its focus on the effects of digital technologies on movie distribution, On-Demand Culture offers a corrective to address the rapid changes in the film industry now that movies are available at the click of a button.

Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.

A long-awaited follow-up to the New York Times bestselling Search Inside Yourself shows us how to cultivate joy within the context of our fast-paced lives and explains why it is critical to creativity, innovation, confidence, and ultimately success in every arena. In Joy on Demand, Chade-Meng Tan shows that you don’t need to meditate for hours, days, months or years to achieve lasting joy—you can actually get consistent access to it in as little as fifteen seconds. Explaining joy and meditation as complementary things that naturally reinforce each other, Meng explains how these two skills form a virtuous cycle, and once put into motion, become a solid practice that can be sustained in daily life. For many years, meditation has been taught and practiced in cultures where almost all meditators practice full-time for years, resulting in training programs optimized for practitioners with lots of free time and not much else to do but develop profound mastery over the mind. Seeing a disconnect between the traditional practice and the modern world, the bestselling author and Google’s “Jolly Good Fellow” has developed a program, through “wise laziness,” to help readers meditate more efficiently and effectively. Meng shares the three pillars of joy (inner peace, insight, and happiness), why joy is the secret is to success, and demonstrates the practical tools anyone can use to cultivate it on demand.