MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--

The Lab Manual for A+ GUIDE TO SOFTWARE: MANAGING, MAINTAINING, AND TROUBLESHOOTING, 4th Edition, is a valuable tool designed to enhance your classroom experience. Lab activities, objectives, materials lists, step-by-step procedures, illustrations, review questions and more are all included.

A new approach to learning the principles of management, MGMT 2 is the second Asiaa Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory management course. Paving a new way to both teach and learn, MGMT 2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, case studies, games and more. An accessible, easy-to-read text along with tear out review cards completes a package which helps students to learn important concepts faster. MGMT 2 delivers a fresh approach to give students what they need and want in a text.

PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.

In this fresh new offering to the Intro Psychology course, authors John Cacioppo and Laura Freberg portray psychology as being an integrative science in two ways. First, they have written a text that reflects psychology's rightful place as a hub science that draws from and is cited by research in many other fields. Second, this text presents psychology as a unified science that seeks a complete understanding of the human mind, rather than as a loosely organized set of autonomous subspecialties. As psychology moves rapidly toward maturity as an integrative, multidisciplinary field, the introductory course offers an opportunity to teach all of psychology in one place and at one time. This text reflects that evolution--and the authors' excitement about it.

Learn human resource management your way with DeNisi/Griffin's HR, 5E from 4LTR Press. This inviting, easy-reference book guides you through mastering human resource management concepts and skills. Visually engaging, brief chapters offer numerous learning features and helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. You choose the format that best suits your learning preferences. HR, 5E is perfect if you prefer to use the printed book as your primary learning tool and reference resource for refining your human resource management skills.