Offline Express
Title | Offline Express PDF eBook |
Author | Nicolas Kai |
Publisher | |
Pages | 34 |
Release | 2019-08-11 |
Genre | |
ISBN | 9781089406501 |
OFFLINE IS INDEED THE NEW LUXURY! Find from the Offline Express how you can win against online negative influence ! Can you truly be Offline, when everything and everyone around you is Online?
The New Luxury Experience
Title | The New Luxury Experience PDF eBook |
Author | Wided Batat |
Publisher | Springer |
Pages | 252 |
Release | 2019-04-29 |
Genre | Business & Economics |
ISBN | 3030016714 |
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK
New Luxury Management
Title | New Luxury Management PDF eBook |
Author | Emmanuelle Rigaud-Lacresse |
Publisher | Springer |
Pages | 318 |
Release | 2017-01-12 |
Genre | Business & Economics |
ISBN | 3319417274 |
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Chinese Local New Luxury Brands in a Digitally Empowered Era
Title | Chinese Local New Luxury Brands in a Digitally Empowered Era PDF eBook |
Author | Hongbo Lai |
Publisher | Springer Nature |
Pages | 153 |
Release | 2021-05-20 |
Genre | Business & Economics |
ISBN | 9811621454 |
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Digital Luxury
Title | Digital Luxury PDF eBook |
Author | Wided Batat |
Publisher | SAGE |
Pages | 318 |
Release | 2019-04-29 |
Genre | Business & Economics |
ISBN | 1526483564 |
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Title | The Emerald Handbook of Luxury Management for Hospitality and Tourism PDF eBook |
Author | Anupama S. Kotur |
Publisher | Emerald Group Publishing |
Pages | 395 |
Release | 2022-01-25 |
Genre | Business & Economics |
ISBN | 1839829028 |
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.
Digital Detox
Title | Digital Detox PDF eBook |
Author | Trine Syvertsen |
Publisher | Emerald Group Publishing |
Pages | 168 |
Release | 2020-03-30 |
Genre | Language Arts & Disciplines |
ISBN | 1787693392 |
Against a backdrop of increasingly intrusive technologies, Trine Syvertsen explores the digital detox phenomenon and the politics of disconnection from invasive media. With a wealth of examples, the book demonstrates how self-regulation online is practiced and delves into how it has also become an expression of resistance in the 21st century.