You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

"A refreshingly funny and blisteringly unsentimental coming-of-age memoir." -John Green, #1 New York Times bestselling author of Turtles All The Way Down and The Fault in Our Stars In Akilah Hughes's world, family--and life--are often complicated, but always funny. Through intimate and hilarious essays, Akilah takes readers along on her journey from the small Kentucky town where she was born--and eventually became a spelling bee champ and 15-year-old high school graduate--to New York City, where she took careful steps to fulfill her dream of becoming a writer and performer. Like Tiffany Haddish's The Last Black Unicorn or Mindy Kaling's Is Everyone Hanging Out Without Me? for the YA set, Akilah pens revealing and laugh-out-loud funny essays about her life, covering everything from her racist fifth grade teacher, her struggles with weight and acne, her failed attempts at joining the cheerleading team, how to literally get to New York (hint: for a girl on a budget, it may include multiple bus transfers) and exactly how to "make it" once you finally get there.

Based on the award-winning 10-million-plus-hit blog 1000 Awesome Things, The Book of Awesome is an international bestselling high five for humanity and a big celebration of life’s little moments. Sometimes it’s easy to forget the things that make us smile. With a 24/7 news cycle reporting that the polar ice caps are melting, hurricanes are swirling in the seas, wars are heating up around the world, and the job market is in a deep freeze, it’s tempting to feel that the world is falling apart. But awesome things are all around us, like: • Popping Bubble Wrap • Wearing underwear just out of the dryer • Fixing electronics by smacking them • Getting called up to the dinner buffet first at a wedding • Watching The Price Is Right when you’re home sick • Hitting a bunch of green lights in a row • Waking up and realizing it’s Saturday The Book of Awesome reminds us that the best things in life are free (yes, your grandma was right). With laugh-out-loud observations from award-winning comedy writer Neil Pasricha, The Book of Awesome is filled with smile-inducing moments on every page that make you feel like a kid looking at the world for the first time. Read it and you’ll remember all the things there are to feel good about. A New York Times Bestseller • USA Today Bestseller • Globe and Mail Bestseller • Toronto Star Bestseller • Vancouver Sun Bestseller • Macleans Bestseller • Winner of the Forest of Reading Award

Being a teen or tween isn't easy for anyone but it can be especially tough for Asperkids. Jennifer O'Toole knows; she was one! This book is a top secret guide to all of the hidden social rules in life that often seem strange and confusing to young people with Asperger syndrome. The Asperkid's (Secret) Book of Social Rules offers witty and wise insights into baffling social codes such as making and keeping friends, blending in versus standing out from the crowd, and common conversation pitfalls. Chock full of illustrations, logical explanations, and comic strip practice sessions, this is the handbook that every adult Aspie wishes they'd had growing up. Ideal for all 10-17 year olds with Asperger syndrome, this book provides inside information on over thirty social rules in bite-sized chunks that older children will enjoy, understand, and most importantly use daily to navigate the mysterious world around them.

Double Tap to Zoom. Inspired by the idea of being thankful for all that you have, An Awesome Book of Thanks is a beautifully written, fantastically illustrated walk through a world of magical unicorns, robotic dinosaurs, and all of life's simple moments, great and small. Crafted for children ages 0-1000, this timeless story is sure to be an instant classic, at home in the hands of anyone looking for the perfect reminder of just how beautiful life can be.

Unlock the secrets of LEGO® building and create new worlds with your imagination. Your guide to becoming a LEGO master builder. Become inspired with detailed master building techniques and tips to create amazing modules with your collection. Test and challenge your building skills, with hundreds of awesome ideas to choose from, ranging from beginner LEGO builds to more advanced creative modules. A fun activity that stimulates creativity and tactical skills. LEGO blocks are to be played without limitations and this building guide is here to inspire you. This LEGO instructions book explores the endless possibilities you can create with your own LEGO brick collection. It’s up to you, show off your building skills or add amazing creative modules to your own LEGO world. Are You Ready For The Most Awesome LEGO Building Adventures Yet? Learn through visual tips, step-by-step guides, creative model ideas and pro building techniques shown throughout the book. The LEGO® Awesome Ideas book includes detailed illustrations on how to build amazing real-world modules like fleets of mini robots, magical castles, a LEGO® birthday cake, space vehicle constructions and even a realistic-looking LEGO mobile phone. Journey through six incredible worlds bursting with hundreds of approved fans LEGO ideas and building tips. This book helps you create your own amazing models with step-by-step guides that unlock the secrets of great LEGO building. This LEGO book is based on 5 different LEGO themes: - Outer Space - The Wild West - Fantasy Land The Real World - The Modern Metropolis With creative model ideas and visual tips and techniques, LEGO® Awesome Ideas will inspire everyone from beginners to accomplished builders. An International Literary Association - Children's Book Council Children's Choices List Selection LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. © 2015 The LEGO Group.

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.