Ayn Rand’s philosophy of Objectivism is increasingly influencing the shape of the world from business and politics to achieving personal goals. Here, Leonard Peikoff—Rand’s heir—explains how you can communicate philosophical ideas with conviction, logic, and, most of all, reason. Based on a series of lectures presented by Peikoff, Objective Communication shows how to apply Objectivist principles to the problem of achieving clarity both in thought and in communication. Peikoff teaches readers how to write, speak, and argue on the subject of philosophical ideas—ideas pertaining to profoundly important issues ranging from the question of the existence of God to the nature and proper limits of government power. Including enlightening discussions of a wide range of Objectivist topics—such as the primacy of consciousness, the pitfalls of rationalistic thinking, and the true meaning of the word “altruism,” as well as in-depth analysis of some of Ayn Rand’s own writings—Peikoff’s Objective Communication is essential reading for anyone interested in Ayn Rand’s philosophy.

This guidebook is essential reading for all professionals in the field.

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Buy Latest BUSINESS COMMUNICATION SKILLS e-Book as per NEP-2020 in English Language for BBA 1st Semester University of Rajasthan, Jaipur By Thakur publication.

This Selected Issues paper analyzes the financial sector in Tanzania. The Tanzanian financial system has a number of characteristics commonly seen in other low-income countries. The system is relatively small, dominated by banks, and has not been particularly inclusive. Costs related to basic financial services have come down. However, in other areas, progress remains limited. Firms’ access to credit remains a problem, access to the financial infrastructure continues to lag, and market development remains at a low level. The banking system overall is well-capitalized and reasonably profitable, but there is considerable variation among bank categories.