This book has been written with the non-specialist statistician in mind. The text supplies practical information which will enable the business person to make sound decisions. It provides information on the basic statistical tools available for quantitative decision-making. Unique features: Makes the generation and use of statistical data both accessible and fun, thereby taking the 'sting' out of Mathematics; Focuses on the practical philosophy of exploratory data analysis (EDA) to assist with making justifiable business decisions; Includes notes on economic indicators for use in the bargaining forum and introductory principles of forecasting, regression and correlation; Introduces the notion of chaos theory for use in the field of forecasting.

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

More stimulating mathematics puzzles from bestselling author Paul Nahin How do technicians repair broken communications cables at the bottom of the ocean without actually seeing them? What's the likelihood of plucking a needle out of a haystack the size of the Earth? And is it possible to use computers to create a universal library of everything ever written or every photo ever taken? These are just some of the intriguing questions that best-selling popular math writer Paul Nahin tackles in Number-Crunching. Through brilliant math ideas and entertaining stories, Nahin demonstrates how odd and unusual math problems can be solved by bringing together basic physics ideas and today's powerful computers. Some of the outcomes discussed are so counterintuitive they will leave readers astonished. Nahin looks at how the art of number-crunching has changed since the advent of computers, and how high-speed technology helps to solve fascinating conundrums such as the three-body, Monte Carlo, leapfrog, and gambler's ruin problems. Along the way, Nahin traverses topics that include algebra, trigonometry, geometry, calculus, number theory, differential equations, Fourier series, electronics, and computers in science fiction. He gives historical background for the problems presented, offers many examples and numerous challenges, supplies MATLAB codes for all the theories discussed, and includes detailed and complete solutions. Exploring the intimate relationship between mathematics, physics, and the tremendous power of modern computers, Number-Crunching will appeal to anyone interested in understanding how these three important fields join forces to solve today's thorniest puzzles.

Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.

Everything you need to start a business, from creating a solid business plan and selecting a marketable name to business contracts, taxes, and reaching customers online.

The Small Business Start-Up Kit for California is a comprehensive start-up resource for all kinds of California entrepreneurs, from solo-run firms to Main Street businesses and tech startups. It empowers anyone with a vision for a venture -- no MBA or experience required -- to turn it into reality, with a methodical approach to developing the business systems needed to bring the idea alive.

For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.