Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

July 8 Imagine! A day ago I?d never even heard of the world, and suddenly here I am in it. There?s so much to write about?macaroni, Fun World, and a big sister who has it all figured out. Which is why boys adore her. I need to get her attention back on me? and quick. But how? Should I take up sumo wrestling? Stunt flying? All I know how to do is write. But don?t tell anyone. This diary you?re looking at is TOP SECRET? just for you and me! Renowned illustrator Simon James brings sweetness and charm to James Solheim?s hilarious diary of a baby?and the result is a one-of-a-kind picture book no one will be expecting!

Winner of 9 national book awards, Do Not Go Quietly is an inspiring call to action and guide to a life of greater meaning, consciousness, and passion for those "who weren't born yesterday"—GenXers, Boomers, and Elders. It also speaks honestly and eloquently to those under 40 who want to better navigate the path ahead and better understand the world for which they will soon be responsible. It reminds us all that when we turn away from what we are passionate about, we dim the light of our intellect, depress our energies, diminish our health, and prevent ourselves from achieving the very thing we came here to this earth to accomplish—living the lives we were born to live. So, if you are in, or are approaching the second half of life, this book invites you to take the matter of how and why you live back into your own hands. It encourages you to use the tremendous power and resources available to you to ensure that you do not slip quietly and meekly into the background, but instead live your life with the dignity, purpose, and quality of experience you deserve.

The early novel was not the coming-of-age story we know today—eighteenth-century adolescent protagonists remained in a constant state of arrested development, never truly maturing. Between the emergence of the realist novel in the early eighteenth century and the novel's subsequent alignment with self-improvement a century later lies a significant moment when novelistic characters were unlikely to mature in any meaningful way. That adolescent protagonists poised on the cusp of adulthood resisted a headlong tumble into maturity through the workings of plot reveals a curious literary and philosophical counter-tradition in the history of the novel. Stephanie Insley Hershinow's Born Yesterday shows how the archetype of the early realist novice reveals literary character tout court. Through new readings of canonical novels by Samuel Richardson, Henry Fielding, Horace Walpole, Ann Radcliffe, Frances Burney, and Jane Austen, Hershinow severs the too-easy tie between novelistic form and character formation, a conflation, she argues, of Bild with Bildung. A pop-culture-infused epilogue illustrates the influence of the eighteenth-century novice, as embodied by Austen's Emma, in the 1995 film Clueless, as well as in dystopian YA works like The Hunger Games. Drawing on bold close readings, Born Yesterday alters the landscape of literary historical eighteenth-century studies and challenges some of novel theory's most well-worn assumptions.

THE STORY: The vulgar, egotistic junkman Harry Brock has come to a swanky hotel in Washington to make crooked deals with government big-wigs. He has brought with him the charming but dumb ex-chorus girl Billie, whose lack of social graces embarrass