The New York Times bestseller that explores the primitive world of human programming as it pertains to beauty, culture, and evolution. Beauty is raw, powerful, and often dangerous, but when refined, harnessed, and mastered, it can be incredibly influential. Just as there is a good reason why all humans find sugar to be sweet and a growling beast intimidating, there is an evolutionary logic to why our appearances allow us to communicate and manipulate each other at a subconscious level. Who you choose to mate, befriend, or work with often pivots on a few critical yet subliminal decisions made within a fraction of a second. The human brain has been evolving over 3.5 million years, and our thoughts, behaviors, and actions are rooted in a system that is evolutionary, adaptive, and unencumbered by political, social, or religious constraints. Evolution only cares about one thing: survival of our genes. Subliminally Exposed will reveal the how and why behind your actions and empower you to decode and translate others’ subconscious behaviors. Whether it is for political, employment, or relationship purposes, the knowledge and tools gained from the words in this book can be used for betterment or deceit. It is your choice. Regardless, be forewarned. The information you are about to read will affect every one of your relationships for better or worse in one way or another.

Since its opening in the 1920s, Chicago's North Michigan Avenue has been one of the city's most prestigious commerical corridors, lined by some of its most architecturally distinctive business, residential, and hotel buildings. Planned by Daniel Burnham in 1909, the avenue became the principal connecting link between downtown and the wealthy, residential "Gold Coast" north of the Loop. Some thirty buildings were constructed along its path in the ten-year period before the Depression, an urban expansion comparable in significance to that of Pennsylvania and Park Avenues. John W. Stamper traces the complex development of North Michigan Avenue from the 1880s to the 1920s building boom that solidified its character and economic base, describing the initiation of the planning process by private interests to its execution aided by the city's powerful condemnation and taxation proceedings. He focuses on individual buildings constructed on the avenue, including the Renaissance- and Gothic-inspired Wrigley Building, Tribune Tower, and Drake Hotel, and places them within the context of factors governing their construction—property ownership, financing, zoning laws, design theory, and advertising. Stamper compares this stylistically diverse mixture of low- and high-rise structures with earlier, rejected planning proposals, all of which had prescribed a uniformly designed, European-like avenue of continuous cornice heights, consistent facade widths, and complementary stylistic features. He analyzes the drastically different character the avenue took by 1930, with high-rise towers reaching thirty stories and beyond, in terms of the clash among economic, political, and architectural interests. His argument—that the discrepancies between the rejected plans and reality illustrate the developers' choice of economic return on their investment over aesthetic community—is extended through to the present avenue and the virtual disregard of the urban qualities proposed at its inception. Generously illustrated, with an epilogue condensing the avenue's history between the end of World War II and the present, this is an exhaustive account of an important topic in the history of modern architecture and city planning.

Chicago River Bridges presents the untold history and development of Chicago's iconic bridges, from the first wood footbridge built by a tavern owner in 1832 to the fantastic marvels of steel, concrete, and machinery of today. It is the story of Chicago as seen through its bridges, for it has been the bridges that proved critical in connecting and reconnecting the people, industry, and neighborhoods of a city that is constantly remaking itself. In this book, author Patrick T. McBriarty shows how generations of Chicagoans built (and rebuilt) the thriving city trisected by the Chicago River and linked by its many crossings. The first comprehensive guidebook of these remarkable features of Chicago's urban landscape, Chicago River Bridges chronicles more than 175 bridges spanning 55 locations along the Main Channel, South Branch, and North Branch of the Chicago River. With new full-color photography of the existing bridges by Kevin Keeley and Laura Banick and more than one hundred black and white images of bridges past, the book unearths the rich history of Chicago's downtown bridges from the Michigan Avenue Bridge to the often forgotten bridges that once connected thoroughfares such as Rush, Erie, Taylor, and Polk Streets. Throughout, McBriarty delivers new research into the bridges' architectural designs, engineering innovations, and their impact on Chicagoans' daily lives. Describing the structure and mechanics of various kinds of moveable bridges (including vertical-lift, Scherer rolling lift, and Strauss heel trunnion mechanisms) in a manner that is accessible and still satisfying to the bridge aficionado, he explains how the dominance of the "Chicago-style" bascule drawbridge influenced the style and mechanics of bridges worldwide. Interspersed throughout are the human dramas that played out on and around the bridges, such as the floods of 1849 and 1992, the cattle crossing collapse of the Rush Street Bridge, or Vincent "The Schemer" Drucci's Michigan Avenue Bridge jump. A confluence of Chicago history, urban design, and engineering lore, Chicago River Bridges illustrates Chicago's significant contribution to drawbridge innovation and the city's emergence as the drawbridge capital of the world. It is perfect for any reader interested in learning more about the history and function of Chicago's many and varied bridges. The introduction won The Henry N. Barkhausen Award for original research in the field of Great Lakes maritime history sponsored by the Association for Great Lakes Maritime History.

Things fall apart. But in his innovative, wide-ranging, and well-illustrated book, Daniel Abramson investigates the American definition of what falling apart entails. We build new buildings partly in response to demand, but even more because we believe that existing buildings are slowly becoming obsolete and need to be replaced. Abramson shows that our idea of obsolescence is a product of our tax code, which was shaped by lobbying from building interests who benefit from the idea that buildings depreciate and need to be replaced. The belief in depreciation is not held worldwide which helps explain why preservation movements struggle more in America than elsewhere. Abramson s tour of our idea of obsolescence culminates in an assessment of recent tropes of sustainability, which struggle to cultivate the idea that the greenest building is the one that already exists."

Building Histories offers innovative accounts of five medieval monuments in Delhi—the Red Fort, Rasul Numa Dargah, Jama Masjid, Purana Qila, and the Qutb complex—tracing their modern lives from the nineteenth century into the twentieth. Mrinalini Rajagopalan argues that the modern construction of the history of these monuments entailed the careful selection, manipulation, and regulation of the past by both the colonial and later postcolonial states. Although framed as objective “archival” truths, these histories were meant to erase or marginalize the powerful and persistent affective appropriations of the monuments by groups who often existed outside the center of power. By analyzing these archival and affective histories together, Rajagopalan works to redefine the historic monument—far from a symbol of a specific past, the monument is shown in Building Histories to be a culturally mutable object with multiple stories to tell.

A comprehensive historical reference on metropolitan Chicago encompasses more than 1,400 entries on such topics as neighborhoods, ethnic groups, cultural institutions, and business history, and furnishes interpretive essays on the literary images of Chicago, the built environment, and the city's sports culture.

Part 3 is devoted to the epidemiology of influenza, the current etiological pattern of acute respiratory diseases in the USSR, the immunology of influenza and influenza prophylaxis in the USSR. Other topics reviewed include antigenic drift in the hemagglutinin of Hong Kong (H3N2) virus over the period of its circulation, RIA techniques of determining the influenza virus nucleoprotein and the persistence of influenza virus in different biological systems.