This volume showcases key innovations and lessons in U.S. diplomacy since World War One. It delivers to practitioners, analysts, students, and others compelling engagement strategies and primary research for shaping and communicating policy among increasingly diverse, collaborative, and powerful publics. The table of contents follows below: Acknowledgments Adam Clayton Powell III, President, Public Diplomacy Council ..............................vi 1.Introduction Deborah L. Trent .......................................................1 2.Public Diplomacy: Can It Be Defined? Anthony C. E. Quainton .....................................................25 3.Janus-Faced Public Diplomacy: Creel and Lippmann During the Great War John Brown .....................................................43 4.The Uses and Abuses of Public Diplomacy: Winning and Losing Hearts and Minds Dick Virden ....................................................73 5.America's Image Abroad: The UNESCO Cultural Diversity Convention and U.S. Motion Picture Exports Carol Balassa ................................................ ...95 6.Diplomacy and the Efficacy of Transnational Applied Cultural Networks Robert Albro ..................................................121 7.Public Diplomacy Engages Religious Communities, Actors, and Organizations: A Belated and Transformative Marriage Peter Kovach ..................................................145 8.Nontraditional Public Diplomacy in the Iraq-Afghan Wars Or The Ups and Downs of Strategic Communicators Helle C. Dale ..................................................171 9.Cultural Diplomacy Partnerships: Cracking the Credibility Nut with Inclusive Participation Deborah L. Trent ..................................................191 10.International Education and Public Diplomacy: Technology, MOOCs, and Transforming Engagement Craig Hayden ..................................................219 11.Funding International Scientific Research Activities as Opportunities for Public Diplomacy Jong-on Hahm ..................................................248 12.Turning Point Brian E. Carlson ..................................................266 Index .........................................291 Acronyms ...................................299 Contributor Biographies ................301

Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.

Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.

This book examines historic examples of US public diplomacy in order to understand how past uses and techniques of foreign public engagement evolved into modern public diplomacy as a tool of American statecraft. The study explores six historic cases where the United States’ government or private American citizens actively engaged with foreign publics, starting with the American Revolution in 1776 through the passage of the Smith-Mundt Bill of 1948. Each case looks specifically at the role foreign public engagement plays in American statecraft, while also identifying trends in American foreign public engagement and making connections between past practice of foreign public engagement and public diplomacy, and analyzing how trends and past practice or experience influenced modern American public diplomacy.

Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.

This is the first book to frame U.S. public diplomacy in the broad sweep of American diplomatic practice from the early colonial period to the present. It tells the story of how change agents in practitioner communities – foreign service officers, cultural diplomats, broadcasters, citizens, soldiers, covert operatives, democratizers, and presidential aides – revolutionized traditional government-to-government diplomacy and moved diplomacy with the public into the mainstream. This deeply researched study bridges practice and multi-disciplinary scholarship. It challenges the common narrative that U.S. public diplomacy is a Cold War creation that was folded into the State Department in 1999 and briefly found new life after 9/11. It documents historical turning points, analyzes evolving patterns of practice, and examines societal drivers of an American way of diplomacy: a preference for hard power over soft power, episodic commitment to public diplomacy correlated with war and ambition, an information-dominant communication style, and American exceptionalism. It is an account of American diplomacy’s public dimension, the people who shaped it, and the socialization and digitalization that today extends diplomacy well beyond the confines of embassies and foreign ministries.

This is a detailed study of how the U.S. Information Agency carries out its mission, and how it might improve. It outlines changes since 1984, summarizes former director Charles Z. Wick's accomplishments, and forecasts future possibilities under a new leadership. Advocating a greater focus on the Third World, the author describes how glasnost has affected U.S.-Soviet relations. The Worldnet innovation and Voice of America's modernization are some of the aspects of USIA operations presented by the author. ISBN 0-275-93112-9: $45.00.