“Reveals in fascinating detail the wild popularity, controversies, and complaints provoked by this film form . . . shap[ing] the media landscape of Africa.” —Brian Larkin, Barnard College Global Nollywood considers this first truly African cinema beyond its Nigerian origins. In fifteen lively essays, this volume traces the engagement of the Nigerian video film industry with the African continent and the rest of the world. Topics such as Nollywood as a theoretical construct, the development of a new, critical film language, and Nollywood’s transformation outside of Nigeria reveal the broader implications of this film form as it travels and develops. Highlighting controversies surrounding commodification, globalization, and the development of the film industry on a wider scale, Global Nollywood gives sustained attention to Nollywood as a uniquely African cultural production. “Offers original material with respect to the transnational presence of Nollywood.” ?Moradewun Adejunmobi, University of California, Davis “Unveils a fascinating variety of the ways in which Nollywood cinema is viewed and interpreted.” ?Research in African Literatures “Delightfully entertaining yet appropriately erudite. . . . A welcome addition to the fields of film, media, African, and cultural studies.” —Cinema Journal “Highly recommended.” ?Choice “[T]he cumulative effect of [these] studies is to provide invaluable information for those wishing to keep up with where African cinema is today.” ?Journal of African History “Global Nollywood represents the most up-to-date research on Nollywood as a transnational cultural practice and is a must-read for scholars and students of African screen media.” —African Studies Review “Ground-breaking. . . . It proves that, in spite of appearing to be a niche market, Nollywood . . . can no longer be excluded from the canon of African cinema in the field of film studies.” ?African Affairs

The English-language branch of the Nigerian film industry, Nollywood, has become the third largest in the world. Nollywood films saturate Nigeria and have spread across the African continent, achieving an astonishing extent and depth of cultural influence. They are the most important modern cultural form to come out of Africa. In this book, Jonathan Haynes aims to map out the cultural terrain of Nollywood films much more comprehensively and ambitiously than has been to date. He in effect establishes a canon for Nollywood films. The book is organized around the historical development of Nollywood film culture, which is explored with close attention to the recent history of Nigeria. Throughout the book, genre (defined with reference to common usage in Nigerian film markets) is the principal framework. Thus after establishing a sense of the material and social circumstances out of which Nollywood was born and exploring a few landmark films, Haynes analyzes the durable set of themes and plot types that dominate the industry and reveal deeply embedded tensions in contemporary Nigerian life. These genres include family films and romances, village films, cultural epics, political films, films made in or about the Nigerian diaspora, and campus films. Haynes concludes by offering some remarks on the future of Nollywood, exploring the buzz around a New Nollywood of films with higher budgets fit for international film festivals and widespread screening in cinemas in Nigeria and abroad."

"The science is strong, but a test is only as good as the men carrying it out," was said by Valery Legasov in the Chernobyl Mini-series. The quote resonates with me, as do the words, "Art pieces are as formidable as the quality of work, people, and resources drawn to bring them to life." Motion pictures are among the most radical art forms, and their role as sources of entertainment on both small and big screens speaks volumes. For more than a century, people have been making movies, and this trend will continue as long as people exist. In Nigeria's Nollywood, much has been accomplished, and much more is awaited. Therefore, the need to caution, educate, and take bold steps is greatly warranted. Nollywood's Path To Ascension (NPTA) aims to provide practical guidance and steps to reach the zenith.

It’s the nineties and in Lagos, Nigeria, the “Nollywood” film industry is exploding. Ayamma dreams of leaving her job at her parents’ travel agency and becoming a star. When she auditions for a new film by Nigeria’s hottest director, tension flares with his former leading lady—as sparks fly with Nollywood’s biggest heartthrob

Nollywood is often portrayed by the popular press as an unruly industry, with mysteriously fast and cheap production and shadowy distribution networks. In the first overview of Nigeria's burgeoning video film industry, Jade L. Miller reveals that this portrayal is over-simplistic and often untrue. Investigating Nollywood's complete global production and distribution chain, Nollywood Central presents a full portrait of the Nollywood industry as both highly organised and strategically structured. In doing so, it interrogates the position and rise of new cultural industry hubs, demonstrating how a creative industry can emerge, be sustainable and circulate globally even though it exists outside of formal global networks and government-supported infrastructure. Deepening understanding of this prolific industry while at the same time contributing to debates surrounding global flows of culture, this is a critical resource for students and scholars of Media and Communication Studies, Film Studies, Television Studies and African Studies.

Trends in Nollywood: A Study of Selected Genres is a welcome addition to the growing body of works on the Nigerian cinema. It is part film history and part film theory and criticism. The history part traces the origin of the Nigerian cinema up to the present era of video productions. The work examines in detail, the contextual issues which have helped to define emergent trends within the industry.

“A revelation. It will introduce readers to one of the most significant global centers of film production, Nigeria . . . an important work . . . Essential.” —Choice In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry’s top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe’s most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde’s cameo role on VH1’s popular series Hit the Floor to Oge Okoye’s startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots. “Tsika breaks new ground in showing that Nollywood stars are not the passive creations of an industry, but rather have been essential conditions of its existence and phenomenal success.” —Jacquelyn Southern, Center for Urban & Global Studies, Trinity College “There is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media.” —African Studies Review “Makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars.” —Christina Lane, University of Miami