Minnie and her friends find out how hurtful rumors can be.

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and finance, and politics. He describes the kinds of conditions that give birth to rumors, why we believe them, and the hidden messages they convey. Kapferer points out that rumors frequently serve useful social purposes and present rich examples. He speculates about how rumors can be controlled, changed, and prevented. Drawing upon contributions of disciplines ranging from psychology to history, and integrating the insights of Europeans with the latest work of American researchers, this is the most comprehensive examination of rumors, gossip, and urban legends yet published. Translated into nine languages, this edition was updated with advances in theory and research since the book's original French publication in 1987. Its brisk, accessible style makes the book of interest to psychologists, economists, political scientists, sociologists, and folklore analysts, as well as the general reader who is curious about the origins of this fascinating social phenomenon.

The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals. The volume emphasizes the connection of rumor to a set of social concerns from government corruption and corporate scandal, to racial, religious, and other prejudices. Central to the dialogue are issues of truth, belief, history, public policy, and evidence.Rumor has been recognized as one of the most important contributing factors to violence and discrimination. Yet, despite its significance in exacerbating social discord and mistrust, little systematic scholarly attention has been paid to the political origins and consequences of rumor. Rumor is defined as a proposition for belief that is not backed by secure standards of evidence. Rumor can be traditional or not, and can be expressed as a simple claim of fact. In both instances groups of claim-makers, operating out of their own interests and with a set of resources, attempt to depict reality, and if possible, impact the future.The need for this book is underscored by changing patterns of technology. What in the past was grounded in face- to-face interaction is now often found on the Internet, which is a major source of rumor. An appreciation of how new electronic forms of communication affect communal belief is essential for explicating rumor dynamics. The volume is comprehensive. Essays cover race and ethnicity, migration and globalization, corporate malfeasance, and state and government corruption. While editors and contributors well appreciate the dynamic nature of rumors and legends, the high quality of the effort make it evident that the issues that are raised and reoccur will serve to channel and inspire research in this major field of communications research for years to come.

The first business guide to address the leading challenge to workplace productivity and employee retention: gossip Business leaders routinely cite gossip as one of the top problems their companies face in terms of productivity and employee retention. According to a recent study performed by Equisys, the average employee spends 65 hours a year gossiping at the office. Luckily, there is a way to turn the tide and create a positive, productive work place...and it all begins with The No Gossip Zone. Sam Chapman, the owner of one of Chicago's top public relations firms, has found a way to curb the corrosive chatter and create an environment of fun, acceptance, and empowerment at work. The No Gossip program was created and honed in Chapman's firm, where employees rave about the results. From clients to coworkers, gossip is outlawed and authentic communication is encouraged...and it feels great!

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