"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Caution: This book could turbo-charge your MLM career! At last—here’s a serious how-to book that shows you the ropes of successful network marketing—from someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreams—while avoiding all the potential pitfalls of “learning the hard way.”

"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--

Defeat distraction: “Karen and Keith’s easy-to-implement advice will maximize your efficiency and enable you to find more time in your day.” —Tory Johnson, #1 New York Times–bestselling author of The Shift Written by a longtime consultant who has served clients in over fifty countries, No Nonsense: Time Management helps you overcome overload and avoid the traps that lead to an unproductive relationship with time. You’ll find smart solutions, powerful habits, and proven time hacks for improving everyday work situations: •Harness the power of completion •Stay sane when dealing with social media •Get a procrastination inoculation •Play the 80/20 game of accomplishment •Set goals •Make lists •Have more efficient conversations •Organize your inbox •Retool your priority system •Identify your interruptions •Overcome multitasking madness, and more

Put simply, email marketing is the single most effective way of reaching a large number of people in a short space of time. Nothing else compares to it, and that's what makes it so successful for so many businesses who are using it in the right way. This comprehensive guide is packed with practical advice, and shows you exactly how to use it to deliver more leads, more sales, and more profit for your business. - How to lay the foundations with a good, solid email marketing system. - How to build and service a high quality community that gets you results. - How to set up profitable and measurable campaigns. - How to craft the perfect subject line that will skyrocket your open rates. - How to write compelling, persuasive copy that gets you sales. - How to avoid those dreaded spam filters. It gives you a clear, step-by-step process that's easy to follow no matter what your experience or technical expertise. With free online videos and resources.