In this engaging biography, readers will learn about Nintendo innovator Hiroshi Yamauchi. Follow the story of Yamauchi as he takes over his family's playing card manufacturing company and transforms it into the video game powerhouse responsible for Donkey Kong, Super Mario Brothers, the Game Boy, and the WII. Sidebars, historic photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

The untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world’s imagination. “A masterful book driven by deep research, new insights, and powerful storytelling.”—W. David Marx, author of Ametora: How Japan Saved American Style Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives. In the 1970s and ’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota. Then a catastrophic 1990 stock-market crash ushered in the “lost decades” of deep recession and social dysfunction. The end of the boom should have plunged Japan into irrelevance, but that’s precisely when its cultural clout soared—when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products gave us new tools for coping with trying times. They also transformed us as we consumed them—connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japan’s pop-media complex remade global culture.

Learn fun facts about the popular Nintendo brand. Short paragraphs of easy-to-read text and plenty of colorful photos make reading simple and exciting. The book also includes a table of contents, fun facts, sidebars, comprehension questions, a glossary, an index, and a list of resources for further reading.

Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software) Enlarging the pie: going after casual gamers (The art of mainstreaming) How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.

In this title, readers will learn about the designer of Pokémon, Satoshi Tajiri. Follow the story of Tajiri as he founds Game Freak magazine which turned into Game Freak video-game development company and the creation of the Pokémon video games, trading cards, television series, and Pokémon Go! Aligned to Common Core Standards and correlated to state standards. Big Buddy Books is an imprint of Abdo Publishing, a division of ABDO.

Learn about Super Mario and everything there is to know about mushrooms, warp pipes, Yoshis, and rescuing princesses. Explore the history of Super Mario and peer into the future of one of the world's most popular games. Super Mario will give you a behind-the-scenes look at a great game, with features that include: a glossary, index, and bibliography for further reading.

Introduces the life and career of "the designer of Pokâemon, Satoshi Tajiri. [Follows] the story of Tajiri as he founds Game Freakmagazine which turned into Game Freak video-game development company and the creation of the Pokâemon video games, trading cards, television series, and Pokâemon Go!"--Publisher's website.