The Sanders maintain that starting a niche business could be the answer for dissatisfied employees who want to be their own boss. By finding a niche in which they can build their own unique stronghold, entrepreneurs can attract and maintain customers who will pay top dollar for goods and services.

Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!

Get Rich in a Niche shows you how to be a niche expert in three well explained steps 1. Become an expert 2. Publish your book 3. Market your book Become an Expert Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert. Are you an expert? If so, you've successfully asked and answered the following questions: What is lacking in my industry? How can I help? Will others be able to understand the plan? Will others be willing to pay for this knowledge? Is there anything that I can offer for free to help build credibility and become "go to" person? What are some concrete ways that I can get my message out? We'll show you how to create a huge presence and become the in demand expert. Teach your subject in continuing education courses Write captivating articles Do the things that get your name recognized by your market Use social networking effectively See book for more Jeff's book is complete with planning tools to help you establish yourself as a niche expert/leader. Publishing Self-publishing is a respected avenue for authors. Traditional publishing doesn't always meet niche industry needs. Even if all the customers bought books, there wouldn't be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because niche markets have a built in audience with little to no competition. These markets may consist of only a few thousand people and have needs that aren't being directly met by traditional publishers. That's where you come in. This is different from other self-publishing books. Marketing in a niche is trickier than when offered to more generalized audiences. This book will show you how to apply lessons from successful marketing techniques the author has used and without added business costs. Whether or not you are engaged in a business, you can begin a publishing company or writing career with little upfront costs. You can simply engage already available resources such as your computer, internet provider and desktop publishing software. If you already have the basics, then you can begin immediately and develop a great business without going into debt. Let's dispel some myth's to help you understand why it's important for a niche expert like you to embrace self-publishing. This book will show you how to: Establish your company Write a book day by day Create your book as you build credibility as an expert Format your book Self-publish your book Marketing Forget what you've learned about marketing. While others advertise their broad ranging products spending freely, niche marketers have to use more intense focus. Using traditional marketing techniques will cause you to lose money, time and market share. This book demonstrates how to sell your book by: Leveraging your steps to becoming an expert Creating huge online presence Getting great results with no marketing expenses Jeff's book also shows you how to earn money from spin off products, newsletters and blogs. It is complete with planning tools to help you develop spin off products. His security certification book led to three related books, training, magnets and other related products."

Praise for MEET & GROW RICH "I'm a big fan of mastermind groups. I've used them for over thirty years and know the power they provide everyone in such a group. I'm delighted to see this inspiring, easy-to-follow manual. Read it and follow what it suggests." --Jack Canfield co-creator of the Chicken Soup for the Soul series and bestselling author of The Success Principles "Absolutely the best practical guide to creating, profiting, and growing your business with your own mastermind group. A must-read for anyone who wants to succeed in ANY business!" --Jim Edwards author and speaker (www.ebookfire.com) "I have been part of various mastermind groups for over twenty years that have easily made me millions. Without a doubt this book is the most advanced definitive guide to why and how any serious human should be a part of one." --John Assaraf cofounder, OneCoach (www.onecoach.com)

Commit to your niche, own your market, and audaciously scale your agency.

"Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there's good news for entrepreneurs overwhelmed by social trends in digital media: you don't have to be an expert in every platform, change your business model, or hire a marketing intern. But this doesn't mean your work is done. You've already conquered the enormous challenge of building a successful company or small business. Now, it's time to find your niche and own it. In Niche, Please!, Skyler Irvine shows you how to adapt your marketing strategy, meaningfully connect with your customers, and focus on the platform that drives results. Technology may have changed, but your story hasn't. This book will show you how to build a lasting brand that survives downturns, capitalizes on opportunity, and thrives throughout change.