This book provides the first systematic, empirical analysis of the media’s approach to US vice-presidential selection (or the “veepstakes”). In their news coverage, Devine finds that media outlets typically treat vice-presidential selection as little more than a game—by focusing on how potential running mates might help to win the election, rather than how they might help the next president to govern. Based on an original content analysis of hundreds of veepstakes profiles from 2000–2020, this book quantifies the news media’s relative emphasis on various selection criteria, in general and across different electoral circumstances. The analysis suggests that journalists generally fail to serve the public interest by emphasizing electoral over governing considerations. However, Devine also points to positive examples of media coverage that help the public to evaluate potential running mates’ governing credentials, and suggests ways in which scholars, journalists, and citizens might encourage media outlets to provide more substantive, responsible coverage of the vice-presidential selection process in future elections.

How Picking the Vice President Has Changed—and Why It Matters During the past three decades, two important things have changed about the U.S. vice presidency: the rationale for why presidential candidates choose particular running mates, and the role of vice presidents once in office. This is the first major book focusing on both of those elements, and it comes at a crucial moment in American history. Until 1992, presidential candidates tended to select running mates simply to “balance” the ticket, sometimes geographically, sometimes to guarantee victory in an must-carry state, sometimes ideologically, and sometimes for all three reasons. Bill Clinton changed that in 1992 when he selected Al Gore as his running mate, saying the experience and compatibility of the Tennessee senator would make him an ideal “partner” in governing. Gore's two immediate successors, Dick Cheney and Joe Biden, played similar roles under Presidents Bush and Obama. Mike Pence seems to also be following in that role as well, although the first draft of history on the Trump Administration is still being written. What enabled this change in the vice presidency was not so much the personal characteristics of recent vice presidents but instead changes in the presidential nomination system. The increased importance of primaries and the overwhelming need to raise money have diminished the importance of “balance” on the ticket and increased the importance of “partnership”—selecting a partner who can help the president govern. This book appears as Joe Biden prepares to choose his own running mate. No matter who wins the November 2020 elections, what Elaine Kamarck writes will be of interest to anyone following current affairs, students of American government, and journalists whose job will be to cover the next administration.

A widespread perception exists among political commentators, campaign operatives and presidential candidates that vice presidential (VP) running mates can deliver their home state's electoral votes in a presidential election. In recent elections, presidential campaigns have even changed their strategy in response to the perceived VP home state advantage. But is the advantage real? And could it decide a presidential election? In the most comprehensive analysis to date, Devine and Kopko demonstrate that the VP home state advantage is actually highly conditional and rarely decisive in the Electoral College. However, it could change the outcome of a presidential election under narrow but plausible conditions. Sophisticated in its methodology and rich in historical as well as contemporary insight, The VP Advantage is essential and accessible reading for anyone interested in understanding how running mates influence presidential elections.

The American vice presidency, as the saying goes, “is not worth a bucket of warm spit.” Yet vice presidential candidates, many people believe, can make all the difference in winning—or losing—a presidential election. Is that true, though? Did Sarah Palin, for example, sink John McCain’s campaign in 2008? Did Joe Biden help Barack Obama win? Do running mates actually matter? In the first book to put this question to a rigorous test, Christopher J. Devine and Kyle C. Kopko draw upon an unprecedented range of empirical data to reveal how, and how much, running mates influence voting in presidential elections. Building on their previous work in The VP Advantage and evidence from over 200 statistical models spanning the 1952 to 2016 presidential elections, the authors analyze three pathways by which running mates might influence vote choice. First, of course, they test for direct effects, or whether evaluations of the running mate influence vote choice among voters in general. Next, they test for targeted effects—if, that is, running mates win votes among key subsets of voters who share their gender, religion, ideology, or geographic identity. Finally, the authors examine indirect effects—that is, whether running mates shape perceptions of the presidential candidate who selected them, which in turn influence vote choice. Here, in this last category, is where we see running mates most clearly influencing presidential voting—especially when it comes to their qualifications for holding office and taking over as president, if necessary. Picking a running mate from a key voting bloc probably won’t make a difference, the authors conclude. But picking an experienced, well-qualified running mate will make the presidential candidate look better to voters—and win some votes. With its wealth of data and expert analysis, this finely crafted study, the most comprehensive to date, finally provides clear answers to one of the most enduring questions in presidential politics: can the running mate make a difference in this election?

Contents: (1) Intro.; (2) Competing Approaches: Direct Popular Election v. Electoral College Reform; (3) Direct Popular Election: Pro and Con; (4) Electoral College Reform: Pro and Con; (5) Electoral College Amendments Proposed in the 111th Congress; (6) Contemporary Activity in the States; (7) 2004: Colorado Amendment 36; (8) 2007-2008: The Presidential Reform Act (California Counts); (9) 2006-Present: National Popular Vote -- Direct Popular Election Through an Interstate Compact; Origins; The Plan; National Popular Vote, Inc.; Action in the State Legislatures; States That Have Approved NPV; National Popular Vote; (10) Prospects for Change -- An Analysis; (11) State Action -- A Viable Reform Alternative?; (12) Concluding Observations.

A widespread perception exists among political commentators, campaign operatives and presidential candidates that vice presidential (VP) running mates can deliver their home state's electoral votes in a presidential election. In recent elections, presidential campaigns have even changed their strategy in response to the perceived VP home state advantage. But is the advantage real? And could it decide a presidential election? In the most comprehensive analysis to date, Devine and Kopko demonstrate that the VP home state advantage is actually highly conditional and rarely decisive in the Electoral College. However, it could change the outcome of a presidential election under narrow but plausible conditions. Sophisticated in its methodology and rich in historical as well as contemporary insight, The VP Advantage is essential and accessible reading for anyone interested in understanding how running mates influence presidential elections.