The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.

Can you recall a time when a story made an impression on you? Have you ever felt transported to another time and place, where you felt the feelings and understood the motivations of the people there? Through storytelling, we can put ourselves in the characters' shoes. We share many of their feelings and understandings. The question of how we would respond if put in a comparable situation is something we may all ask ourselves. One of the many advantages of listening to or reading captivating stories is the feeling of belonging they can evoke. They help the audience feel at ease, which boosts their openness to new information and allows them to enter the story from their perspective. Because of the flexibility of good stories, they are surprisingly useful at breaking down complex ideas into manageable chunks. To that end, telling a story is more engaging than explaining a theoretical concept or reciting a list of numbers. Every day, we face a myriad of moral conundrums. Once we've given anything some thought and formed an opinion about its goodness or evilness, that view tends to stick with us. Although we don't always follow our moral convictions, they do serve as a source of motivation for us. Sometimes, the most important lesson we can learn from a story is the value of human interaction. Engagement. suitable for a wide range of students. Safer learning environments encouraging creative thinking. providing information that is retained. It's no surprise that executives in various industries are turning to storytelling as a potent means of accomplishing the aforementioned goals. Storytelling has universal appeal. Through the power of the author's imagination, even the most mundane circumstances can be elevated to the fantastic in a story. Wonderful journeys await us with their guidance, and we might learn compassion from them. They can make us happy, sad, or scared, but always leave us feeling better in the end. From an early age, we are taught to take pleasure in stories, both as a means of entertainment and as a tool in our quest for self-and world-understanding. Anger, disgust, fear, happiness, sadness, and surprise are the six primary emotions that everyone experiences on a regular basis. The book's purpose is to instantly motivate or emotionally connect with the reader through the power of a gripping story. This book is our earnest effort to convey a single message to you. Life isn't easy, yet it can be stunning at times. We must all make choices, and the joy of living is in accepting them and making the most of the outcomes.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

"Our mission is to delight our customers..." Retailers talk about customers all the time. So why are they so slow to fully embrace customer-centric approaches in how they run their businesses day in and day out? While easy to understand in concept, customer-centric retailing has proven elusive in application. Until now. A retailer's long-term performance is ultimately driven by customer sales, not product sales. The traditional product-centric retailer seeks to sell individual product categories to as many customers as possible. By contrast, the customer-centric retailer seeks to sell as many categories (and services) as possible to selected customers over time. The difference isn't just academic, it impacts every facet of the business and how it makes decisions. In this book, Dippold and Sallenave propose a common definition and understanding of what customer-centric retailing means, explain why current efforts usually yield less than expected, and present a pragmatic, step by step approach to customer management that really delivers on its promise. This Expanded Edition of the book explains how changes in technology are putting more decision-making power in the hands of the customer, and how this forces retailers to think and act differently. It presents the foundational principles behind customer management and lays out a business process developed by the authors for putting customer management into practice. The book presents the tools and templates used at each step of the process, with examples drawn from actual data. It is an indispensable reference guide for anyone interested in how to implement customer management in a retail organization. For a more concise overview, the book also comes in the Executive Edition. The Executive Edition is a quicker read that explains the key principles behind customer management and presents a high-level overview of the process.

"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today’s hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency – including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book’s innovative solutions to one of bricks-and-mortar retailing’s most critical challenges.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.