Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

New Horizons In Business World The present book focuses on the fascinating but intrigu-ing world of the business environment. This edited volume is a collection of various research and conceptual papers titled "NEW HORIZONS IN BUSINESS WORLD". The present edited book contains chapters on various topics related to Green Marketing, Contemporary Issues In Indian Business Environment, The Role Of Government Policies In Art And Crafts Business, Role of Women In Entrepreneurship & Business Management, E-Tailing — A New Dimension For Retailing In India, A Study On Consumer Satisfaction Using GAP Analysis With Reference to MARUTI And HYUNDAI, Indian Banking Industry-Emerging Trends, Challenges & Opportunities, Entrepreneurship Education In India — Scope, Challenges And Role Of B-(Continued) Schools In Promoting Entrepreneurship Education and various other topics related to the current business world. We hope this edited volume supplements the already available vast literature on this subject and helps in enhancing the understanding and provides insight into the new horizons of the business world. We would like to offer special thanks to all the contributors for their valuable contribution and trust in this present book. Their articulations bring in a new light on this issue. We offer gratitude to the publisher for sincere efforts in printing this book in a superb manner. Dr. Jagdeep Singh Ms. Usha Rani Chahal Ms. Sujata Sasan

Insect science is fast changing as insects are evolving to a plethora of newer chemical molecules, climate change, management tactics and transformation of the landscapes. Through the International Conference, the editors have attempted to gather together newer aspects of Insect Sciences like Insect Taxonomy, DNA Barcoding, Physiology, Toxicology, Vectors and their Management, Molecular Biology, RNA interference in Pest Management, Semiochemicals and Pest Management using Host Plant Resistance and Biological Control appropriated especially for the developing world. Both basic and applied aspects of insect science have been included to stimulate comprehensive studies on insect science. The book not only deals with insect science but also environmental and ecological aspects in the hope that the book will be of immense use to students, researchers, extension workers, planners, administrators, farmers and other end users. The Chapters on diversified aspects of Insect Science are contributed by leading scientists for the coming 21st century in which entomology is witnessing a dramatic advancement in management of pests through in-depth investigations. The dimensions of Insect Science covered in the book are pest management approaches that can be adopted worldwide with ascent on sustainability.

Drawing upon research and practitioner narratives from management, leadership, organizational studies, entrepreneurship and sustainable business domains, this book explores the many pathways that enable emerging countries to transform knowledge into action to achieve economic and sustainable development. The authors take a holistic approach to ‘transforming knowledge’ that goes beyond the mere ‘application of knowledge’ to include the assimilation, adaptation, and contextualization of knowledge to suit the unique contexts, needs and conditions existing in emerging countries. They then presents success stories and case studies comprising innovative solutions for emerging economies that practitioners can utilize. Current research in management is highlighted by bringing together academics, practitioners, policy-makers and interest groups from diverse regions and perspectives.