In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.

In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.

From the author of The Wilds, which Publishers Weekly called “a brilliant combination of emotion and grime, wit and horror,” comes a debut novel that is part dystopian satire, part Southern Gothic tall tale: a disturbing yet hilarious romp through a surreal New South where newfangled medical technologies change the structure of the human brain and genetically modified feral animals ravage the blighted landscape. Down on his luck and still pining for his ex-wife, South Carolina taxidermist Romie Futch spends his evenings drunkenly surfing the Internet before passing out on his couch. In a last-ditch attempt to pay his mortgage, he replies to an ad and becomes a research subject in an experiment conducted by the Center for Cybernetic Neuroscience in Atlanta, Georgia. After “scientists” download hifalutin humanities disciplines into their brains, Romie and his fellow guinea pigs start debating the works of Foucault and hashing out the intricacies of postmodern subjectivity. The enhanced taxidermist, who once aspired to be an artist, returns to his hometown ready to revolutionize his work and revive his failed marriage. As Romie tracks down specimens for his elaborate animatronic taxidermy dioramas, he develops an Ahab-caliber obsession with bagging “Hogzilla,” a thousand-pound feral hog that has been terrorizing Hampton County. Cruising hog-hunting websites, he learns that this lab-spawned monster possesses peculiar traits. Pulled into an absurd and murky underworld of biotech operatives, FDA agents, and environmental activists, Romie becomes entangled in the enigma of Hogzilla’s origins. Exploring the interplay between nature and culture, biology and technology, reality and art, The New and Improved Romie Futch probes the mysteries of memory and consciousness, offering a darkly comic yet heartfelt take on the contemporary human predicament.

An updated and expanded selection of recipes from the kitchens and classrooms of The Culinary Institute of America. It's the ultimate guide for the preparation of delicious soups and stews for any season or occasion.

"At an obscure South Carolina nursing home, a lost world reemerges as a disabled elderly woman undergoes newfangled brain-restoration procedures and begins to explore her environment with the assistance of strap-on robot legs. At a deluxe medical spa on a nameless Caribbean island, a middle-aged woman hopes to revitalize her fading youth with grotesque rejuvenating therapies that combine cutting-edge medical technologies with holistic approaches and the pseudo-religious dogma of Zen-infused self-help. And in a rinky-dink mill town, an adolescent girl is unexpectedly inspired by the ravings and miraculous levitation of her fundamentalist friend's weird grandmother. These are only a few of the scenarios readers encounter in Julia Elliott's debut collection, The Wilds. In these genre-bending stories, teetering between the ridiculous and the sublime, Elliott's language-driven fiction uses outlandish tropes to capture poignant moments in her humble characters' lives. Without abandoning the tenets of classic storytelling, Elliott revels in lush lyricism, dark humor, and experimental play. "--

Santa Claus changes many things about himself, including his diet, clothes, and means of transportation, in an attempt to become a new, improved Santa.

When Arnold Schlemp gets the fancy new shoes that were advertised on T.V. for his birthday, he gets a lot more than he bargained for.