Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

En este libro encontraras las herramientas para cambiar patrones mentales negativos en todas las áreas de tu vida como la: física, mental, espiritual, fi nanciera y afectiva. También te ayudara a romper las cadenas de la adicción. Pero lo más importante, en este libro aprenderás como funciona tu mente y cómo puedes aprender a utilizarla de una manera más útil y para tu beneficio.

How should we understand the self, as well as personal, relational and systemic growth? This volume proposes a radical new way of answering this question. It rests on a non-representational theory of knowledge on how to approach and understand the self and action more broadly. Although it has never been lost, the Aristotelian emphasis on excellence in moral character and practical reason as preconditions for achieving happiness has gradually been degraded. This book suggests that this has happened thanks to a split between knowledge and action that can be traced back to the origins of modernity. Modern academic disciplines in general, and psychology in particular, are based on the idealisation of theoretical, hypothetical and abstract reason, suggesting that this morally neutral ideal must guide human action. This volume systematically integrates those domains in a more profound and meaningful proposal, relevant for current times and challenges. Based on previous research bridging philosophy, psychology and neuroscience, the contributors here identify two alternative paradigms for conceiving of the self and human development: the so-called “autonomous self” (AS) and the “inter-processual self” (IPS). The book considers the person as an ethical being and as the foundational cornerstone of a new theory of self, action and knowing that achieves decisive distance from modern theory’s limitations. To keep on-going dialogue on human development open, the authors introduce a new theoretical model (IPS) which can be scientifically measured and tested; they also suggest its further application in concrete, practical realms, thus touching on how the adoption of the IPS paradigm inspires a renewed view of human cognition, education, governance, and business management.

"Dr. German Garcia-Fresco, director of the Adaptive Neuroscience Research Institute, shows you how having a healthy brain will help you build the Three Pillars of Life: health, relationships, and wealth"--Author's website.

La sostenibilidad, cualidad de lo sostenible, hace referencia a un proceso que puede alargarse en el tiempo. Cuando este proceso lo referimos a cuestiones socio-ecológicas, comprobamos cómo, desde hace ya largo tiempo, no son pocas las voces acreditadas que han puesto sobre aviso del progresivo deterioro ecológico y sus consecuencias perjudiciales para la vida humana. Nuestra obra parte de estas negatividades para repensar la idea de sostenibilidad en sus justos términos, y así dar cabida a una variedad de aportaciones que ayuden a restituimos dentro de los límites ecosistémicos.

Everything we do, and sense, happens through our brain. In Coaching the Brain: Practical Applications of Neuroscience to Coaching, highly experienced coaches Joseph O’Connor and Andrea Lages ask and answer the question: ‘How can we use our knowledge of the brain to help ourselves and others to learn, change, and develop?’. This book will show you how to apply insights from the latest neuroscience research in a practical way, in the fields of personal development, coaching and cognitive therapy. Accessible and practical, it begins with an overview of how the brain works along with an explanation of how our brain changes due to our actions and thoughts, illuminating how these habits can be changed through neuroplasticity. Understanding the neuroscience of goals and mental models helps us to work with and change them, and clarity about emotions and the emotional basis of values can help achieve happiness. Most importantly, neuroscience illuminates how we learn, as well as the power of expectations. The book also explores the key lessons we can take from neuroscience for high performance and leadership. Eminently accessible, this book gives you new tools to help yourself and others create better futures. As a whole, the book will provide you with a new respect for the depth and complexity of your thinking and emotions. Coaching the Brain: Practical Applications of Neuroscience to Coaching, with its clarity and practical application, will be essential reading for coaches in practice and in training, as well as leaders, coach supervisors and HR and L&D professionals, and will be a key text for academics and students of coaching and coaching psychology.

¿Son compatibles conceptos como felicidad, motivación y participación en el desempeño de un trabajo? Si la respuesta es un sí rotundo, tanto por el bien de la empresa como de su capital humano, ¿por qué no es algo cotidiano en la organización? Carlos Herreros defiende que todo se debe a que aún no se ha producido el cambio de mentalidad necesario hacia una nueva manera de entender la gestión de personas. A partir del conocimiento cada vez mayor de las neurociencias,#Neuromanagement describe cómo mejorar la gestión de las organizaciones y, por tanto, la calidad de vida y productividad de empresas y trabajadores. Para ello, muestra las técnicas con las que sacar el máximo provecho de los trabajadores, animándoles a realizar propuestas sin miedo a represalias, a dar lo mejor de sí mismos e involucrarse en los objetivos de las compañías para beneficio mutuo.