Networks and the Spread of Ideas in the Past: Strong Ties, Innovation and Knowledge Exchange gathers contributions from an international group of scholars to reconsider the role that strong social ties play in the transmission of new ideas, and their crucial place in network analyses of the past. Drawing on case studies that range from the early Iron Age Mediterranean to medieval Britain, the contributing authors showcase the importance of looking at strong social ties in the transmission of complex information, which requires relationships structured through mutual trust, memory, and reciprocity. They highlight the importance of sanctuaries in the process of information transmission, the power of narrative in creating a sense of community even across geographical space, and the control of social systems in order to facilitate or stifle new information transfer. Networks and the Spread of Ideas in the Past demonstrates the value of searching the past for powerful social connections, offers us the chance to tell more human stories through our analyses, and represents an essential new addition to the study and use of networks in archaeology and history. The book will be useful to academics and students working in the Digital Humanities, History, and Archaeology.

A landmark tour of the new science of "idea flow" outlines revolutionary insights into the mysteries of collective intelligence and social influence, explaining the virtually unlimited data sets of today's digital technologies and the considerable accuracy of information from social networks.

In this book, one of our most innovative, popular thinkers, Steven Johnson, takes on one of life's key questions: where do good ideas come from?

Examines the relationship between social networks and religious transmission to reappraise how new religious ideas spread in the Roman Empire.

“Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of this connected planet.