-Expert Strategy: Written by expert tournament players! -Depth Charts: Offensive and defensive depth charts for EVERY FBS team. -Recruiting: Insider secrets to new features like QuickCall, Quick Search, and Recruiting Strategy! -Game Modes: Strategies for improved game modes such as Campus Legend and Online Dynasty! -Achievements: All achievements revealed for Xbox 360(TM) players! -New Features: Tips on how to use Interactive Timeouts, Formation Audibles, QB Quiz, and more! -Offensive Styles: In-depth strategy and analysis for Air Raid, West Coast, Spread Option, and other styles!

Continuing its series of spectacular coffee-table books for the holiday season, Sports Illustrated presents The College Football Book, the ultimate gift for America's most passionate fans. SI launched this series in 2005 with The Football Book, devoted to the professional game. A New York Times best-seller that year, the book has taken root as a perennial, selling more than 200,000 copies to date. Now the editors of Sports Illustrated return to the gridiron, this time to serve the most avid football fans of all. With the best words and pictures SI has to offer, The College Football Book, brings to life the game's unparalleled excitement and pageantry, its legendary players, historic teams and epic rivalries. In 288 pages of the greatest photography and writing available anywhere, The College Football Book spans the sport's history, from its infancy in the 1800s right up to the postseason showdowns of 2008. The book is packed with stunning pictures, award-winning stories, original stats, decade-by-decade all-star teams and iconic artifacts photographed exclusively for this book at the College Football Hall of Fame--the same exciting mix of elements that makes each book in the SI series a must-have for sports fan.

From Pong to Madden NFL to Wii Fit, Sports Videogames argues for the multiple ways that sports videogames—alongside televised and physical sports—impact one another, and how players and viewers make sense of these multiple forms of play and information in their daily lives. Through case studies, ethnographic explorations, interviews and surveys, and by analyzing games, players, and the sports media industry, contributors from a wide variety of disciplines demonstrate the depth and complexity of games that were once considered simply sports simulations. Contributors also tackle key topics including the rise of online play and its implications for access to games, as well as how regulations surrounding player likenesses present challenges to the industry. Whether you’re a scholar or a gamer, Sports Videogames offers a grounded, theory-building approach to how millions make sense of videogames today.

In this book, Nathan Kalman-Lamb and Derek Silva offer an existential challenge to one of America's favorite pastimes: college football. Drawing on twenty-five in-depth interviews with former players from some of the country's most prominent college football teams, Kalman-Lamb and Silva explore how football is both predicated on a foundation of coercion and suffused with racialized harm and exploitation. Through the stories of those who lived it, the authors examine the ways in which college football must be understood as a site of harm, revealing how players are systematically denied the economic value they produce for universities and offered only a devalued education in return. By illuminating the plantation dynamics that make college football a particularly racialized form of exploitation, the book makes legible the forms of physical sacrifice that are required, the ultimate cost in health and well-being, and the coercion that drives players into the sport and compels them to endure such abusive conditions.

Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics

“A penetrating examination of how the elite college football programs have become ‘giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York Times Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon’s lavish $42 million academic center for athletes to Alabama coach Nick Saban’s $7 million paycheck—ten times what the school pays its president, and 70 times what a full-time professor there earns—Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well. What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.

In this book, Hawkeye Legends, Lists and Lore, lowa's grand athletic history is chronicled in its most complete form ever and its athletes and teams of yesteryear are brought back to life. This book also lists the great and not-so-great moments in lowa athletic history in the 'Charts' features. These sections provide a handy factual resource to demonstrate Hawkeye individuals and teams that rank in the school's history. Hawkeye Legends, Lists and Lore is a must for anyone who is loyal to the Black and Gold and is the perfect gift for your favourite Hawkeye fan.