NBU Carpe Diem is an online magazine curated and produced by the students, research scholars and faculty members of the Department of Mass Communication, University of North Bengal, India. The magazine was conceptualized by Dr. Barun Roy PhD, Assistant Professor and Head of the Department as a part of a departmental lab journal through which the students could hone their skills learnt during the course of their study as well as get professional experience in working for a professional magazine. The magazine publishes issues concerning communication studies, art, culture, history, architecture and everything else sans politics that fascinates the young minds of its producers. The University of North Bengal or the Department of Mass Communication, University of North Bengal and the faculty members are not responsible for what is published in this magazine. And all the contributors are SINGULARLY responsible for the opinions and contents they share through this magazine. However, having said that Carpe Diem holds the highest standard in terms of Journalistic professionalism and will strive not to err, but if ‘to err is human’, Carpe Diem will learn and always strive for excellence. Above all she will strive to reach out to the world and connect, to share, to learn, to celebrate life and ultimately Seize the Day, Carpe Diem!

Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.

"Issued by the Standards Council on August 17, 2017, with an effective date of September 6, 2017, and supersedes all previous editions"--Page 1.