The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second edition of New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Each contributor has made substantive revisions to their chapters, and three chapters have been added on genetics and biology, immigration, and political extremism and the Tea Party. Suitable for use as a main textbook or in tandem with a lengthier survey, this book comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.

What is perhaps most amazing about this little book is its comprehensiveness. In little more than a 100 pages, Price manages to discuss the relevance of ′public opinion′ to just about every major mass communication theory. . . . The reference list alone would be a valuable resource for anyone studying public opinion. . . . Price does a stellar job of explaining in easy-to-understand language what most of these references have to say about public opinion. . . . The two greatest contributions of the book are Price′s organization of the vast literature on public opinion, coupled with his distillation of major works, including some truly hefty tomes, into a few simple words. Those who have grappled with the thoughts of Habermas and Blumer, for example, will greatly appreciate Price′s succinct and insightful descriptions of the relevance of these difficult works to the study of public opinion. Another strong point is the book′s currency: while you will find references to works published in the 1920s, you also will find books, articles, and reports published in the 1990s. . . . If you are new to the study of public opinion and communication, this book is the most painless, yet valuable introduction I can recommend. If you think you already know a lot about public opinion, the book may be even more valuable: it may dispel you of the notion that anyone knows a lot about public opinion." --Journalism Quarterly Public opinion--is it a simple aggregation of individual views, or instead some kind of collective-level, emergent product of debate and discussion? What is the role of public opinion in popular government? How do the mass media shape public opinion, or link it to governmental decision-making? Price′s Public Opinion explores such questions by tracing the historical development and application of the concept of public opinion. It examines the concept′s origins in Enlightenment thought and follows its evolution as a tool for social-scientific research. Intended as a map of the sprawling research terrain, Public Opinion introduces the conceptual mechanisms underlying public opinion research and shows how these concepts are used in an attempt to resolve enduring theoretical, normative, and practical questions. Because public opinion is one of the most vital and enduring concepts in the social sciences, this book will enjoy wide application in psychology, sociology, political science, journalism, and communication research in both academic and applied settings.

Do politicians listen to the public? How often and when? Or are the views of the public manipulated or used strategically by political and economic elites? Navigating Public Opinion brings together leading scholars of American politics to assess and debate these questions. It describes how the relationship between opinion and policy has changed over time; how key political actors use public opinion to formulate domestic and foreign policy; and how new measurement techniques might improve our understanding of public opinion in contemporary polling and survey research. The distinguished contributors shed new light on several long-standing controversies over policy responsiveness to public opinion. Featuring a new analysis by Robert Erikson, Michael MacKuen, and James Stimson that builds from their pathbreaking work on how public mood moves policy in a macro-model of policymaking, the volume also includes several critiques of this model by Lawrence Jacobs and Robert Shapiro, another critique by G. William Domhoff, and a rejoinder by Erikson and his coauthors. Other highlights include discussions of how political elites, including state-level policymakers, presidents, and makers of foreign policy, use (or shape) public opinion; and analyses of new methods for measuring public opinion such as survey-based experiments, probabilistic polling methods, non-survey-based measures of public opinion, and the potential and limitations of Internet polls and surveys. Introductory and concluding essays provide useful background context and offer an authoritative summary of what is known about how public opinion influences public policy. A must-have for all students of American politics, public opinion, and polling, this state-of-the-art collection addresses issues that lie at the heart of democratic governance today.

Table of Contents

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

Public opinion matters. It registers itself on the public consciousness, translates into politics and policy, and impels politicians to run for office and, once elected, to serve in particular ways.This is a book about opinion?not opinions. James Stimson takes the incremental, vacillating, time-trapped data points of public opinion surveys and transforms them into a conceptualization of public mood swings that can be measured and used to predict change, not just to describe it. To do so, he reaches far back in U.S. survey research and compiles the data in such a way as to allow the minutiae of attitudes toward abortion, gun control, and housing to dissolve into a portrait of national mood and change.Using sophisticated techniques of coding, statistics, and data equalization, the author has amassed an unrivaled database from which to extrapolate his findings. The results go a long way toward calibrating the folklore of political eras, and the cyclical patterns that emerge show not only the regulatory impulse of the 1960s and 1970s and the swing away from it in the 1980s; the cycles also show that we are in the midst of another major mood swing right now?what the author calls the ?unnoticed liberalism? of current American politics.Concise, suggestive, and eminently readable, Public Opinion in America is ideal for courses on public opinion, public policy, and methods, as well as for introductory courses in American government. Examples and illustrations abound, and appendixes document the measurement of policy mood from survey research marginals. This revised second edition includes updated data on public opinion and voters through the 1996 presidential election.

In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.