A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.

This new encyclopedic cooking reference gives readers up-to-the-minute information on nutrition and exciting, delicious, healthful recipes. With special advice on children, labels, and mail-order sources, it's a unique and indispensable guide to good, wholesome food and lifelong health.

"The eagerly anticipated follow-up to Heidi Swanson's James Beard-nominated Super Natural Cooking features 100 vegetarian recipes for nutritious, gratifying, weekday-friendly dishes from the popular blogger behind 101 Cookbooks. In Super Natural Cooking, Heidi taught us how to navigate a healthier, less-processed world of cooking by restocking our pantries and getting acquainted with organic, nutrient-rich whole foods. Now, in Super Natural Every Day, Heidi presents a sumptuous collection of seductively flavored dishes that are simple enough to prepare for breakfast on the fly, a hearty brown bag lunch, or a weeknight dinner with friends. Nearly 100 vegetarian recipes, including Pomegranate-Glazed Eggplant, Black Sesame Otsu, Mostly Not Potato Salad, Chickpea Saffron Stew, Salted Buttermilk Cake, and a new version of the ever-popular Pan-Fried Beans and Greens, are presented in Heidi's signature nonpreachy style. Gorgeously photographed, this stylish cookbook reveals the beauty of uncomplicated food prepared well and reflects a realistic yet gourmet approach to a healthy and sophisticated urban lifestyle"--

Presents a season-by-season guide to the identification, harvest, and preparation of more than two hundred common edible plants to be found in the wild.

Markets and movements -- Escaping asceticism: the birth of the health food industry -- Living and working on the margins: a countercultural industry develops -- Feeding the talent: the path to legitimacy -- Questioning authority: the state and medicine strike back -- Style: identifying the audience for natural foods -- Drawing the line: boundary disputes in the natural foods field -- Cultural change and economic growth: assessing the impact of a business-led movement.

Health foods and dietary supplements are widely used throughout the world - it is estimated that more than seventy million people in Europe regularly buy these products, and it is a billion dollar business in the USA. Health foods include vitamins, minerals, cereals, nuts, herbal medicines, functional foods, and many others. A large number of people use these foods in the belief that they contribute to their general health, while, in most countries, little or no information is given on products explaining their therapeutic values. The Oxford Book of Health Foods begins with an account of modern concepts of human nutrition, followed by a series of over one hundred accounts of individual health foods and dietary supplements. In all cases the importance of these products in human health is explained, and, for herbal medicines, the evidence for their claimed therapeutic value is given, and toxic effects are described. Full-colour illustrations accompany these accounts. The Oxford Book of Health Foods will be of interest not just to health professionals, but to all people with an interest in health foods and healthy eating. The text is supplemented throughout by beautifully drawn botanical illustrations.

ORGANIC YUMMINESS FOR ALL YOUR BABY’S STAGES. This baby food cookbook is the one that does it all. Natural, organic, and irresistible recipes take your baby from infant to toddler and beyond. Ideas for purees, smoothies, finger foods, and meals abound. To top it off, you get nutritious, crave-worthy recipes to satisfy both your little one and your big ones. From Sweet Potato Puree to Pumpkin Smoothies to Maple-Glazed Salmon with Roasted Green Beans, The Big Book of Organic Baby Food offers over 230 healthy and wholesome recipes. This baby food cookbook will serve you for years. A baby food cookbook and more, The Big Book of Organic Baby Food contains: Ages and Stages—Each chapter covers developmental changes and FAQs to inform your nutritional decisions. Purees, Smoothies, Finger Food—Choose from more than 115 puree recipes and over 40 smoothie and finger food ideas. Family Fare—With 70+ recipes that will please all palates, this baby food cookbook goes way beyond baby food. The Big Book of Organic Baby Food is the only baby food cookbook to feed the growing needs and tastes of your entire family.