This third annual report presents comparative year-to-year data on the nature of violence on television across programme genres and channel types in the United States. It contains an analysis of how the new television rating system was initially implemented and tracks trends over three years in the use of programme advisories and content codes. It also evaluates public service announcements designed to prevent handgun violence among adolescents. Finally, it provides new analyses of `high risk' presentations of violence most likely to adversely affect younger audiences.

This third annual report presents comparative year-to-year data on the nature of violence on television across programme genres and channel types in the United States. It contains an analysis of how the new television rating system was initially implemented and tracks trends over three years in the use of programme advisories and content codes. It also evaluates public service announcements designed to prevent handgun violence among adolescents. Finally, it provides new analyses of `high risk' presentations of violence most likely to adversely affect younger audiences.

Based on the largest, most representative sample of television content ever evaluated in a single research project, this volume offers a meaningful commentary on the issue of violence on television in the United States. The book includes: a content analysis of violence in television series, films, daytime television, children's programmes and music videos; research on violence in documentary and current affairs programmes; studies of how ratings and content advisories are being used on television and the role they play in the viewing decisions of children; and the effectiveness of anti-violence public service announcements and educational initiatives presented by the television industry.

This second annual report presents comparative year-to-year data on the extent and nature of violence on television across programme genres and channel types. It contributes new data on the effectiveness of various kinds of violence ratings and advisories for children and young adolescent audiences. It also presents a fresh analysis of a national survey of adolescents that shed light on the most appropriate audiences for anti-violence public service announcements. Finally, it provides novel analysis of `high risk' presentations of violence most likely to affect younger audiences.