Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

In this engaging account, the first president of Brandeis tells how many formidable obstacles to launching a new university without initial capital endowment or any hope of alumni support for at least a generation were overcome; how academic goals were drafted, distinguished faculty recruited, and chairs endowed; and how a dilapidated campus was expended into a well-organized plant of some 90 buildings. In this revision of the 1976 edition, Abram L. Sachar expands the scope of his commentary and imbues it with a critical depth and objectivity that comes from 20 additional years of active involvement in the service of the university.