Since the late 1970s, a new folk hero has risen to prominence in the U.S.-Mexico border region and beyond—the narcotrafficker. Celebrated in the narcocorrido, a current form of the traditional border song known as the corrido, narcotraffickers are often portrayed as larger-than-life "social bandits" who rise from poor or marginalized backgrounds to positions of power and wealth by operating outside the law and by living a life of excess, challenging authority (whether U.S. or Mexican), and flouting all risks, including death. This image, rooted in Mexican history, has been transformed and commodified by the music industry and by the drug trafficking industry itself into a potent and highly marketable product that has a broad appeal, particularly among those experiencing poverty and power disparities. At the same time, the transformation from folk hero to marketable product raises serious questions about characterizations of narcocorridos as "narratives of resistance." This multilayered ethnography takes a wide-ranging look at the persona of the narcotrafficker and how it has been shaped by Mexican border culture, socioeconomic and power disparities, and the transnational music industry. Mark Edberg begins by analyzing how the narcocorrido emerged from and relates to the traditional corrido and its folk hero. Then, drawing upon interviews and participant-observation with corrido listening audiences in the border zone, as well as musicians and industry producers of narcocorridos, he elucidates how the persona of the narcotrafficker has been created, commodified, and enacted, and why this character resonates so strongly with people who are excluded from traditional power structures. Finally, he takes a look at the concept of the cultural persona itself and its role as both cultural representation and model for practice.

Since the late 1970s, a new folk hero has risen to prominence in the U.S.-Mexico border region and beyond—the narcotrafficker. Celebrated in the narcocorrido, a current form of the traditional border song known as the corrido, narcotraffickers are often portrayed as larger-than-life "social bandits" who rise from poor or marginalized backgrounds to positions of power and wealth by operating outside the law and by living a life of excess, challenging authority (whether U.S. or Mexican), and flouting all risks, including death. This image, rooted in Mexican history, has been transformed and commodified by the music industry and by the drug trafficking industry itself into a potent and highly marketable product that has a broad appeal, particularly among those experiencing poverty and power disparities. At the same time, the transformation from folk hero to marketable product raises serious questions about characterizations of narcocorridos as "narratives of resistance." This multilayered ethnography takes a wide-ranging look at the persona of the narcotrafficker and how it has been shaped by Mexican border culture, socioeconomic and power disparities, and the transnational music industry. Mark Edberg begins by analyzing how the narcocorrido emerged from and relates to the traditional corrido and its folk hero. Then, drawing upon interviews and participant-observation with corrido listening audiences in the border zone, as well as musicians and industry producers of narcocorridos, he elucidates how the persona of the narcotrafficker has been created, commodified, and enacted, and why this character resonates so strongly with people who are excluded from traditional power structures. Finally, he takes a look at the concept of the cultural persona itself and its role as both cultural representation and model for practice.

Does art that depicts violence generate more violence? Taking up a question that touches on contemporary developments such as gangsta rap and schoolyard shootings, John H. McDowell provides an in-depth study of a body of poetry that takes violence as its subject: the Mexican ballad form known as the corrido. McDowell concentrates on the corrido tradition in Costa Chica, where the ethnic mix includes a strong African-Mexican, or Afro-mestizo, component. Through interviews with corrido composers and performers, both male and female, and a generous sampling of ballad texts, McDowell reveals a living vernacular tradition that amounts to a chronicle of local and regional rivalries. Focusing on the tragic corrido with its stories of heroic mortal encounter, McDowell examines the intersection of poetry and violence from three perspectives. He explores the contention that poetry celebrates violence, perhaps thereby perpetuating it, by glorifying for receptive audiences the deeds of past heroes. He discerns a regulatory voice within the corrido that places violent behavior within the confines of a moral universe, distinguishing legitimate from illegitimate forms of violence. the community in the wake of violent events. A detailed case study with broad social and cultural implications, Poetry and Violence is a compelling commentary on violence as human experience and as communicative action. This volume comes with a CD of corrido music taken from live performances in Costa Chica.

This book explores the world in which one of the oddest and most interesting trends in Latin music over the last 30 years has risen, the narcocorrido. Narcocorridos are Mexican ballads about the daring deeds of cross-border drug traffickers. Tracing the narcocorrido from its birth during the Mexican Revolution, up through its recent developments on the Mexican West Coast, the cradle of drug traffic. From there, the story moves to Los Angeles, where drug music began to blend with the corridos of Mexican immigrants and the concerns they have with living in the United States. The books narrative then heads across the Southwest to the Texas border region, where drug songs are still competing with more old-fashioned gunfighter ballads, then down through Mexico to the southern states of Michoacan, the latest big drug area. Finally, we are taken to Mexico City, with a traveling balladeer of the Zapatista revolution, and a meeting with Teodoro Bello, an illiterate genius who has not only become the most popular present-day corrido writer but the best-selling composer in Mexican history. Through this journey, we feel what how important the music is to the people who make and listen to it, while understanding the deep historical significance this music has on culture, both in Mexico and the United States.

The first history of the music that binds together Mexican immigrant communities.

The first in-depth study of banda, a Mexican and Mexican American musical practice.

Health Behavior, Education, & Promotion