Names in Focus delves deep into the vast field of Finnish onomastics, covering place names, personal names, animal names, commercial names and names in literature. It provides the history and current trends in this area of research, and also supplements international terminology with the Finnish point of view on the subject. Brimming with examples and clear explanations, the book can be enjoyed by the most studious of researchers as well as the casual reader who has a genuine interest in the study of names.

This book is based on the results of research in language typology, and motivated by the need for a theory to explain them. The essence of the approach is (a) that almost all aspects of grammatical structure are language specific, and (b) that language universals are to be found in conceptual structure and in the mapping of conceptual structure on to linguistic form. It proposes intimate links between syntactic and semantic structures, and argues that the basic elements of any language are not syntactic but syntactic-semantic 'Gestalts'. Professor Croft puts forward a new approach to syntactic representation and a new model of how language and languages work. He covers a wide range of syntactic phenomena, illustrating these with examples that show the varied grammatical structures of the world's languages. The book will be accessible all linguists at graduate level and beyond.