Four British Fantasists explores the work of four of the most successful and influential of the generation of fantasy writes who rose to prominence in the "second Golden Age" of children's literature in Britain: Susan Cooper, Alan Garner, Diana Wynne Jones, and Penelope Lively.

In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.

Revised and expanded edition of the groundbreaking book which demystifies twenty-one of the most widespread myths and beliefs about immigrants and immigrations. Aviva Chomsky dismantles twenty-one of the most widespread and pernicious myths and beliefs about immigrants and immigration in this incisive book. "They Take Our Jobs!" challenges the underlying assumptions that fuel misinformed claims about immigrants, radically altering our notions of citizenship, discrimination, and US history. With fresh material including a new introduction, revised timeline, and updated terminology section, this expanded edition is essential reading for anyone who wants to understand how these myths are used to promote aggressive anti-immigrant policies.

Greek myths have long been admired as beautiful, thrilling stories but dismissed as serious objects of belief. For centuries scholars have held that Greek epics, tragedies, and the other compelling works handed down to us obscure the “real” myths that supposedly inspired them. Instead of joining in this pursuit of hidden meanings, Sarah Iles Johnston argues that the very nature of myths as stories—as gripping tales starring vivid characters—enabled them to do their most important work: to create and sustain belief in the gods and heroes who formed the basis of Greek religion. By drawing on work in narratology, sociology, and folklore studies, and by comparing Greek myths not only to the myths of other cultures but also to fairy tales, ghost stories, fantasy works, modern novels, and television series, The Story of Myth reveals the subtle yet powerful ways in which these ancient Greek tales forged enduring bonds between their characters and their audiences, created coherent story-worlds, and made it possible to believe in extraordinary gods. Johnston captures what makes Greek myths distinctively Greek, but simultaneously brings these myths into a broader conversation about how the stories told by all cultures affect our shared view of the cosmos and the creatures who inhabit it.

This book provides a detailed overview of the approach by two of the leading philosophical theorists of myth.