Over time, the lack of understanding, failure to apprehend concepts and inability to find solutions results in myths that are passed down from one generation to the other. The Apparel industry, which is still largely depended on experience rather than education in many key departments, also has been carrying forward certain ‘myths’ or ‘untruths’ in various operations and processes that have stalled the growth of organisations. The gamut of myths ranges from simple processes like measuring work time to use of technology as in the case of CAD to understanding the fine line between Ironing and finishing. Surprisingly, no one has really attempted to move beyond the myths to uncover the truth and unlock the true potential of the process, technology or concept. Dr. Prabir Jana, takes a closer look at some of the popular myths that have hindered growth of not only organisations but also the industry and debunks the truth that lies beneath.

They began their existence as everyday objects, but in the hands of award-winning historian Laurel Thatcher Ulrich, fourteen domestic items from preindustrial America–ranging from a linen tablecloth to an unfinished sock–relinquish their stories and offer profound insights into our history. In an age when even meals are rarely made from scratch, homespun easily acquires the glow of nostalgia. The objects Ulrich investigates unravel those simplified illusions, revealing important clues to the culture and people who made them. Ulrich uses an Indian basket to explore the uneasy coexistence of native and colonial Americans. A piece of silk embroidery reveals racial and class distinctions, and two old spinning wheels illuminate the connections between colonial cloth-making and war. Pulling these divergent threads together, Ulrich demonstrates how early Americans made, used, sold, and saved textiles in order to assert their identities, shape relationships, and create history.

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Kari Byron—former host of the wildly popular, iconic cult classic MythBusters—shows how to crash test your way through life, no lab coat required. Kari Byron’s story hasn’t been a straight line. She started out as a broke artist living in San Francisco, writing poems on a crowded bus on the way to one of her three jobs. Many curve balls, unexpected twists, and yes, literal and figurative explosions later, and she’s one of the world’s most respected women in science entertainment, blowing stuff up on national television and getting paid for it! In Crash Test Girl, Kari reveals her fascinating life story on the set of MythBusters and beyond. With her signature gusto and roll-up-your-sleeves enthusiasm, she invites readers behind the duct tape and the dynamite, to the unlikely friendships and low-budget sets that turned a crazy idea into a famously inventive show with a rabid fanbase. The truth is, Mythbusters was never meant to be a science show. But attaching a rocket to a car, riding a motorcycle on water, or lighting 500 pounds of coffee creamer on fire requires a decent understanding of chemistry, physics, and engineering. Thus, the cast and crew brought in the scientific method to work through each problem: Question. Hypothesize. Experiment. Analyze. Conclude. And as Kari came to learn in her own life, not only is the scientific method the best approach for busting myths, it’s also the perfect tool for solving everyday issues, including: Career · Love · Creativity · Setbacks · Money · Sexuality · Depression · Bravery Crash Test Girl reminds us that science is for everyone, as long as you’re willing to strap in, put on your safety goggles, hit a few walls, and learn from the results. Using a combination of methodical experimentation and unconventional creativity, you’ll come to the most important conclusion of all: In life, sometimes you crash and burn, but you can always crash and learn.

Conference papers on woman worker textile workers and clothing workers in the global textile industry and clothing industry - discusses wages, working conditions, impact of international subcontracting, racial discrimination, sexual division of labour, trade unionization, militancy, strikes, collective agreements, etc.; includes case studies; stresses the need for protective statutory provisions and solidarity. ILO mentioned. Map, photographs and references. List of participants. Conference held in Amsterdam 1982 Oct.