These two new 8 x 8 paperbacks featuring My Little Pony characters fins Serendipity and Sparkleworks on a butterfly hunt, and Sew-and-So creating designs for the ponies' fashion sow. Full color.

With soft pony hair to comb and style.

In 2007, Hasbro began to celebrate the 25th Anniversary of My Little Pony with collectible ponies, playsets and more for young MLP fans and collectors alike. From convention exclusives and hard to find special offers to the sets available in retail stores, Summer Hayes’ The My Little Pony 2007-2008 Collector’s Inventory provides everything the collector of any age needs to organize their collection. With hundreds of full color photos of items both in and out of packaging as well as checklists for the collector to keep track of all the tiny accessories, this guide picks up where the Crystal Princess set left off and continues into the 25th Anniversary Celebration. Featuring fan favorites like the Core Seven, So-Soft and Dress-Up ponies, it explores not only the standard sized MLP figures but also the smaller Ponyville figures, large figures such as plush and McDonald’s fast food premiums, making it the ultimate reference guide for even the casual collector.

The My Little Pony toys released between 1997 and 2003 have long been shrouded in mystery. This second generation (G2) was unusual and, between a completely different style and a limited run, collectors didn't know what they should be looking for, let alone what they were missing. Information about these collectible toys, released through Hasbro's Kenner Toys arm, was scattered, confused and incomplete. . . until now! With the release of The My Little Pony G2 Collector's Inventory, Summer Hayes has compiled the first illustrated guide of its kind with large, full-color photos detailing all the ponies, playsets and accessories to give many collectors and fans their first look into the lost generation of MLP. With checklists so collectors can keep track of their want lists as well as a price guide for both loose and mint in box sets to help with buying and selling G2 items, Hayes has collected all of the knowledge about this 6 year span together for the very first time. This new release is the perfect companion piece to the G1 and G3 guides from The My Little Pony Collector's Inventory series.

Beloved by young girls around the world, Hasbro's My Little Pony franchise has been mired in controversy since its debut in the early 1980s. Critics dismissed the cartoons as toy advertisements, and derided their embrace of femininity. The 2010 debut of the openly feminist My Little Pony: Friendship Is Magic renewed the backlash, as its broad appeal challenged entrenched notions about gendered entertainment. This first comprehensive study of My Little Pony explores the history and cultural significance of the franchise through Season 5 of Friendship Is Magic and the first three Equestria Girls films. The brand has continued to be on the receiving end of a sexist double standard regarding commercialism in children's entertainment, while masculine cartoons such as the Transformers have been spared similar criticism.

My Little Pony: The Art of Equestria presents, for the first time, a deep exploration of the art and illustrations from this beloved animated series, Friendship Is Magic. Beginning with the show’s premiere and taking readers through its fifth season, the book offers an amazing collection of the art and design that bring this wonderful series to life. The book takes readers behind the scenes of the show and explores how favorite characters and the landscape of Equestria came to look as they are today. Beyond the television show, My Little Pony: The Art of Equestria also examines the intriguing fan culture—including the fan art movement inspired by Friendship Is Magic. With a rich array of conceptual art, episode storyboards, and memorable scenes from the show, My Little Pony: The Art of Equestria is the ultimate guidebook, collector’s item, and fan keepsake.