Describes how to use LinkedIn, an online network of professionals used for job hunting and networking.

'LinkedIn for me and my career or business' is ideal for people wanting to: • work from home more often • work close to home if possible • negotiate a pay increase • attract aligned and meaningful work • attract aligned career and business opportunities • build their online brand and reputation • appear in Google search results • understand how they can use LinkedIn effectively • clarify their values, strengths and context • effectively engage online • curate and create relevant content • source the right leads, sales and results • ethically achieve your values, purpose, goals and outcomes • create and maintain a network of opportunities and referrals • make the right choices for you Now is the time to find out how to update your LinkedIn Profile or LinkedIn Page and achieve your career or business goals. Setup, Shine, Surprise Methodology Setup Steps 1. Backup Your Profile and Collect your Statistics 2. Change your Settings 3. Complete your LinkedIn Profile Shine Steps 4. Engage 5. Curate and/or Create 6. Collaborate Surprise Steps 7. Review 8. Revise 9. Implement new features It includes information for: • students, job seekers, career changers, semi-retirees • freelancers, gigsters, entrepreneurs and business owners • tradespeople and specialist practitioners • advisors, consultants and thought leaders • community groups and professional associations • not-for-profit collectives, groups and enterprizes • schools, colleges and universities • career specialists and social media professionals Reviews ‘If you are ready to get serious about LinkedIn this book is your step by step guide. Sue has given so many expert tips to ensure you are set up for success. Whether it’s reviewing your existing LinkedIn Profile set up or looking for guidance to get started this book is for you. Sue has done a brilliant job in not just explaining what to do, but why you should do it.’ Michelle J Raymond LinkedIn B2B Trainer, Australia ‘Complete, to-the-point, extremely pragmatic and packed with valuable insights to boost your career. Whether you are actively searching or just a latent job seeker, this is a MUST read.’ Richard van der Blom, Netherlands ‘Extremely comprehensive. Congratulations on your dedication to writing this, and pouring your knowledge into it. I hope people will read it and TAKE ACTION.’ Mark Stonham, UK Book Details ISBN: 978-0-6484775-0-1 RRP $34.99 Pages: 238 Paperback by 120 Ways Publishing eBook and PDF also available https://120wayspublishing.com Sue Ellson BBus MPC CDAA ASA WV SPN is an Author, Educator, Career Development Practitioner, Consultant, Founder, Gigster, Trainer and Poet. She joined LinkedIn in 2003 and has been an Independent LinkedIn Specialist since 2008. She is the author of ‘120 Ways To Achieve Your Purpose With LinkedIn,’ ‘120 Ways To Attract The Right Career Or Business,’ ‘120 Ways To Market Your Business Hyper Locally’ and ‘Gigsters – Any Age Or Ability Employees, Experts And Entrepreneurs,’ a Finalist in the Australian Career Book Award. More details and a media kit online at https://sueellson.com

Once you're LinkedIn, you're part of the largest online network of professionals in the world! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

Give your LinkedIn profile the makeover it deserves—and get the attention you deserve Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!

Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work! Attract “mega-leads” through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales