There have been few cars that ignited the public's interest as much as the Ford Mustang. Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car." From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Without question, the 1964-1/2 Mustang is one of the most important and influential cars in automotive history. When Ford launched the Mustang, it created an automotive revolution. Award-winning designer and stylist Gale Halderman was at the epicenter of the action at Ford, and, in fact, his initial design sketch formed the basis of the new Mustang. He reveals his involvement in the project as well as telling the entire story of the design and development of the Mustang. Authors and Mustang enthusiasts James Dinsmore and James Halderman go beyond the front doors at Ford into the design center, testing grounds, and Ford facilities to get the real, unvarnished story. Gale Halderman offers a unique behind-the-scenes perspective and firsthand account of the inception, design, development, and production of the original Mustang. With stinging losses from the Edsel fresh in minds at Ford, the Mustang project was an uphill battle from day one. Lee Iacocca and his assembled team had a herculean task to convince Henry Ford II to take a risk on a new concept of automobile, but with the help of Hal Sperlich’s detailed market research, the project received the green light. Henry Ford II made it clear that jobs were on the line, including Iacocca’s, if it failed. The process of taking a car from sketch to clay model to prototype to preproduction and finally finished model is retraced in insightful detail. During the process, many fascinating experimental cars, such as the Mustang I two-seater, Mustang II prototype, Mustang Allegro, and Shorty, were built. But eventually the Mustang, based on the existing Ford Falcon, received the nod for final production. In a gala event, it was unveiled at the 1964 World’s Fair in New York. The Mustang received public accolades and critical acclaim, and soon it became a runaway hit. After the initial success, Ford designers and Gale Halderman designed and developed the first fastback Mustangs to compliment the coupes. The classic Mustang muscle cars to follow, including the GT, Mach 1, and others, are profiled as well. The Mustang changed automotive history and ushered in the pony car era as a nimble, powerful, and elegantly styled sports coupe. But it could so easily have stumbled and wound up on the scrap pile of failed new projects. This is the remarkable and dramatic story of how the Mustang came to life, the demanding design and development process, and, ultimately, the triumph of the iconic American car.

A Fascinating Look at the 5 Leading Personalities Driving the Transition to Electric Vehicles and Reinventing the Auto Industry The leading car manufacturing firms have all essentially pledged to transition from traditional carbon dioxide-emitting vehicles to battery-powered electric vehicles. Tesla has led the way to date, recently producing its three millionth car since its first sale in 2009. General Motors has committed to carbon neutrality in its global products and operations by 2040. Honda has committed to carbon neutrality as well as zero traffic collision fatalities by 2050. These are ambitious and noble goals, yet they will take a supreme transformation to achieve. In The Electric Vehicle Revolution, Kenneth K. Boyer highlights the promise, perils, and personalities of the world’s automobile makers as they re-engineer a post-carbon present and future. Driving the narrative is the key to it all: the green transformation of the global auto parts supply chain. This book includes never-before-reported stories of the leaders, designers, engineers, and inventors leading the charge to decarbonize the transportation sector from packaging to tires and more. Boyer examines the prospects and plans for this disruptive change, starting with stories of several automotive visionaries: Tesla CEO Elon Musk; Vietnam billionaire Pham Nhật Vuong; Ceer CEO Jim DeLuca; Monolith Corp cofounder Rob Hanson; and GM CEO Mary Barra. Each protagonist has a vision for transforming the world of transportation into a greener, more carbon-friendly industry while also earning profits in our predominantly capitalist world. Readers will learn how their breakthroughs and struggles illuminate the future while facing the question: Will an auto revolution lead the world to a more sustainable economic future, or will it be too late?

Design, production, and service histories of our most popular subjects combined with top-notch color photograph.

Dream Car tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth. Written as an “open road,” the book invites readers to travel a narrative arc that unfolds chronologically and thematically. Dream Car’s seven chapters have been structured so that they can be read in any order, determined by whichever theme each reader finds most interesting. The book also includes a musical playlist of car songs from the era and songs about the SV1 itself.

This timeline is a journey through Ford's history, from its beginnings to today. It highlights key moments and iconic cars that shaped the company's legacy. Starting with Henry Ford's vision for affordable cars, you'll see how the Model T and the assembly line revolutionized car production. Moving into the mid-1900s, you'll discover the Mustang, Thunderbird, and Ford's contributions during World War II. As we approach the present, you'll witness Ford's commitment to sustainability and technology, with electric vehicles like the Mustang Mach-E and the F-150 Lightning. This timeline captures Ford's enduring impact on the car industry and its dedication to making transportation better for all.

The Complete Book of Ford Mustang, 4th Edition details the development, technical specifications, and history of America’s original pony car, now updated to cover cars through the 2021 model year.