This book has an original focus and is structured in two parts: the first discusses broad issues affecting music festivals globally, especially in the context of rural revitalisation.The second part looks in more detail at a range of types of festivals commonly found throughout North America, Europe and Australasia, such as country music, jazz, opera and alternative music festivals. The authors draw on in-depth research undertaken over the past five years in a range of Australian places and make clear conclusions on their significance for rural and regional change.

Throughout the world, the number of festivals has grown exponentially in the last two decades, as people celebrate local and regional cultures, but perhaps more importantly as local councils and other groups seek to use festivals both to promote tourism and to stimulate rural development. However, most studies of festivals have tended to focus almost exclusively on the cultural and symbolic aspects, or on narrow modelling of economic multiplier impacts, rather than examining their long-term implications for rural change. This book therefore has an original focus. It is structured in two parts: the first discusses broad issues affecting music festivals globally, especially in the context of rural revitalisation. The second part looks in more detail at a range of types of festivals commonly found throughout North America, Europe and Australasia, such as country music, jazz, opera and alternative music festivals. The authors draw on in-depth research undertaken over the past five years in a range of Australian places, which traces the overall growth of festivals of various kinds, examines four of the more important and distinctive music festivals, and makes clear conclusions on their significance for rural and regional change.

Festivals have burgeoned in rural areas, revitalising old traditions and inventing new reasons to celebrate. How do festivals contribute to tourism, community and a rural sense of belonging? What are their cultural, environmental and economic dimensions? This book answers such questions - featuring contributions from leading geographers, historians, anthropologists, tourism scholars and cultural researchers. It draws on a range of case studies: from the rustic charm of agricultural shows and family circuses to the effervescent festival of Elvis Presley impersonators in Parkes; from wildflower collecting to the cosmopolitan beats of ChillOut, Australia’s largest non-metropolitan gay and lesbian festival. Festivals as diverse as youth surfing carnivals, country music musters, Aboriginal gatherings in the remote Australian outback, Scottish highland gatherings and German Christmas celebrations are united in their emphasis on community, conviviality and fun.

'I'm going to camp out on the land ... try and get my soul free'. So sang Joni Mitchell in 1970 on 'Woodstock'. But Woodstock is only the tip of the iceberg. Popular music festivals are one of the strikingly successful and enduring features of seasonal popular cultural consumption for young people and older generations of enthusiasts. From pop and rock to folk, jazz and techno, under stars and canvas, dancing in the streets and in the mud, the pleasures and politics of the carnival since the 1950s are discussed in this innovative and richly-illustrated collection. The Pop Festival brings scholarship in cultural studies, media studies, musicology, sociology, and history together in one volume to explore the music festival as a key event in the cultural landscape - and one of major interest to young people as festival-goers themselves and as students.

* Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy * Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail

Music and Tourism is the first book to comprehensively examine the links between travel and music. It combines contemporary and historical analysis of the economic and social impact of music tourism, with discussions of the cultural politics of authenticity and identity. Music tourism evokes nostalgia and meaning, and celebrates both heritage and hedonism. It is a product of commercialisation that can create community, but that also often demands artistic compromise. Diverse case studies, from the USA and UK to Australia, Jamaica and Vanuatu, illustrate the global extent of music tourism, its contradictions and pleasures.

Where do thousands of people in wigs, jumpsuits and fake Priscilla eyelashes go each January to swelter in 42-degree heat as they celebrate The King? Parkes, of course - 365 kilometres west of Sydney - for the annual Parkes Elvis Festival. But how, and why, did this sleepy town get all shook up by Elvis? Written by two long-time fans of the festival, Outback Elvis introduces the local characters, the lookalikes, the impersonators and the tribute artists - and the town that made this big hunk o' Elvis love possible.