In a world of increasing migration and technological progress, multilingual communication has become the rule rather than the exception. This book reflects the growing interest in understanding communication between members of different linguistic groups and contains a collection of original papers by members of the German Science Foundation's research center on multilingualism at Hamburg University and by international experts, offering an overview of the most important research fields in multilingual communication. The book is divided into four sections dealing with interpreting and translation, code-switching in various institutional contexts, two important strands of multilingual communication: rapport and politeness, and contrastive studies of Japanese and German grammar and discourse. The editors' preface presents the relevant theoretical and methodological background to the issues discussed in this book and points to useful directions for future research.

This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a globalized world. The authors use a problem-solving approach and ask broad questions about bilingualism and multilingualism in society, including the question of language acquisition versus maintenance of bilingualism. Key features: provides a state-of-the-art description of different areas in the context of multilingualism and multilingual communication presents a critical appraisal of the relevance of the field, offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

This volume presents a broad overview of current research and thought on aphasia in individuals who speak more than one language. The range of topics covered, and their in-depth treatment, should be of interest to researchers, clinicians, and students.

Devoted to analysing internet related CMC in languages other than English, this volume collects 18 new articles on facets of language and internet use, all of which revolve around several central topics: writing systems, the structure and features of local languages and how they affect internet use, gender issues, and so on.

With an eye to the playful, reflexive, self-conscious ways in which global youth engage with each other online, this volume analyzes user-generated data from these interactions to show how communication technologies and multilingual resources are deployed to project local as well as trans-local orientations. With examples from a range of multilingual settings, each author explores how youth exploit the creative, heteroglossic potential of their linguistic repertoires, from rudimentary attempts to engage with others in a second language to hybrid multilingual practices. Often, their linguistic, orthographic, and stylistic choices challenge linguistic purity and prescriptive correctness, yet, in other cases, their utterances constitute language policing, linking 'standardness' or 'correctness' to piety, trans-local affiliation, or national belonging. Written for advanced undergraduates, postgraduates and researchers in linguistics, applied linguistics, education and media and communication studies, this volume is a timely and readymade resource for researching online multilingualism with a range of methodologies and perspectives.

Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.