Multi-Channel Marketing, Branding and Retail Design
Title | Multi-Channel Marketing, Branding and Retail Design PDF eBook |
Author | Charles McIntyre |
Publisher | Emerald Group Publishing |
Pages | 274 |
Release | 2016-12-05 |
Genre | Business & Economics |
ISBN | 1786354551 |
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Multichannel Retailing
Title | Multichannel Retailing PDF eBook |
Author | Huan Liu |
Publisher | Foundations and Trends (R) in Marketing |
Pages | 92 |
Release | 2018-12-19 |
Genre | |
ISBN | 9781680834949 |
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
The Value of Design in Retail and Branding
Title | The Value of Design in Retail and Branding PDF eBook |
Author | Katelijn Quartier |
Publisher | Emerald Group Publishing |
Pages | 176 |
Release | 2021-06-10 |
Genre | Business & Economics |
ISBN | 1800715811 |
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Fashion Management
Title | Fashion Management PDF eBook |
Author | Rosemary Varley |
Publisher | Bloomsbury Publishing |
Pages | 359 |
Release | 2018-10-30 |
Genre | Business & Economics |
ISBN | 1350315796 |
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Multi-Channel Strategies for Retail Financial Services
Title | Multi-Channel Strategies for Retail Financial Services PDF eBook |
Author | Patrick Dahmen |
Publisher | Springer Science & Business Media |
Pages | 232 |
Release | 2012-12-06 |
Genre | Business & Economics |
ISBN | 3322818284 |
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Marketing Channel Strategy
Title | Marketing Channel Strategy PDF eBook |
Author | Robert W. Palmatier |
Publisher | Routledge |
Pages | 578 |
Release | 2019-07-11 |
Genre | Business & Economics |
ISBN | 1000650456 |
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
The Garment Economy
Title | The Garment Economy PDF eBook |
Author | Michelle Brandstrup |
Publisher | Springer Nature |
Pages | 625 |
Release | 2023-07-29 |
Genre | Business & Economics |
ISBN | 3031333020 |
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.