More Mr. Product! Meet the newest, hippest, grooviest characters of the ’60s, ’70s, and beyond. Introducing Cap’n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era. In More Mr. Product, readers meet advertising characters of the 1960s, ’70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product’s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.

From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.

Meet Mr. Product! Meet Chiquita, Tony the Tiger, Elsie the Cow, and hundreds more well-known and not-so-well-known personalities in this colorful celebration of the history and art of advertising characters. We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we’ve been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have long helped us navigate the grocery aisles and choose our products. Here in Meet Mr. Product readers find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of "spokes-characters," this colorful compendium profiles the organization of the characters, their evolution, and most interesting trivia. (Did you know Elsie the Cow is married to Elmer of household glue fame?) Famous faces and a host of recently discovered characters fill Meet Mr. Product's pages to bursting, taking us on a tour of advertising’s most charismatic creations.

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.

Hayami is the it-woman at her job—she's cool, confident, and admired by all. But her has-it-all exterior belies a dark secret...her house is a mess, and she's no good at taking care of herself! Enter Yamamoto-kun—her colleague who thinks the world of her, and who refuses to let her slobbish behavior slide. Soon he's over at her house often enough that she asks him to move in with her! Where will this roundabout relationship take them?!

Cat Food for Thought is a one-of-a-kind gallery of cat food label art coupled with purring quotes and clever words of wisdom. Containing a selection culled from thousands of labels, this book showcases rarities that will stoke the interests of designers, cat lovers, and pop culture fanatics alike. When it comes to cat food, Americans are most familiar with a few iconic brands, such as 9Lives and Friskies. But in the 1950s to 1970s, there were scores of companies competing the feline cuisine market through colorful label art and bold logotypes that enticed pet owners with promises of nutritious meals and meaty morsels for their furry friends. Cat Food for Thought is a colorful, quirky, one-of-a-kind gallery of cat food label art, which showcases rare and visually engaging examples culled from the authors’ extensive archives. These labels bring to life the joys of caring for our pets and remind us why we love these curious creatures. Filled with exceptional commercial artwork, select quotes, and carefully curated words of wisdom, this book is the perfect gift for designers, cat lovers, and pop culture fanatics alike. © 2013 All Rights Reserved. No part of this book may be reproduced in any form without written permission from the publisher.

Nature thrives on diversity and flexibility, gaining strength from heterogeneity, whereas the quest for homogeneity seems to motivate much of modern engineering. Nature is non-linear and inherently promotes multiplicity of solutions. This new book presents new and original research on true sustainability and technology development.