Excerpt from Moving Pictures World, Vol. 37: April 17, 1918 Riscilla dean! A national favorite, starring in a Production whose wonderful double-exposure pho tography is one of the marvels of the Screen. See this amazing picture at your nearest Universal Ex change, and your admiration will be equally divided. Between Actress and Direction. Book The two soul w'oman for something different. Irst IT was shoes - then Saving the Family Name-then The Mysterious Mrs. M. - then Idle Wives - now it's the model's confession. And Mary maclaren was never more exquisite than in this Picture, on which money has been lavished without stint. Universal film mfg. Co., Carl Laemmle, President, 1600 Broadway, New York. In Answering Advertisements, Please Mention the moving picture world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from The Moving Picture World, Vol. 37: July-September, 1918 Decide as an Organization to Take No Part in Boston Exposition - Will Hold Annual Convention in the Hub. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from The Moving Picture World, Vol. 37: September-October 1918 This is the greeting we received from Robert Robertson, Managing Director of the Rialto Theatre in Brooklyn. The exclamation is indicative of the man. First comes his patriotism, then his art and, lastly, his shrewd Scotch business acumen. By his untiring efforts, the Rialto Theatre, in Brooklyn, has risen from a neighborhood house to an auto mobile rendezvous. Seating it shows the finest class of pictures and has consistently refrained from the running of double features in Spite of the fact that this is the general policy of the Opposi tion. Mr. Robertson depends upon the little artistic touches and frequent ln novations to make his show interesting to his patrons.. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.