Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.

This paper presents the factors that influence skiers decision making in context of ski resorts. Evidence of other research papers, concerning this topic, has been already discovered, however, none of them included sustainable activities of ski resorts as one of the factors. As the most suitable statistical method, conjoint analysis (conducted via online platform provided by 1000minds) is used in order to explore skiers ́ preferences. The sample of 212 skier has been utilised and cluster analysis is used to develop rankings for eight different factors and their value in ski destination decision making. The study found, that the most important and most powerful attribute is ́Snow conditions ́, whereas the least important is ́Transportation time to ski resort ́. Taking this into a consideration, skiers are willing to travel further in order to reach a ski resort with the best snow conditions. Moreover, sustainable activity ́Restoration of ski resort ́ has been ranked as the third most important factor. The results of this study could provide ski resort managers and winter tourism managers with meaningful insights regarding skiers ́ awareness of sustainable activities. Furthermore, based on studys results, ski resort managers along with ski resort ́s marketing representatives, can improve a ski destination competitiveness.*****This paper presents the factors that influence skiers decision making in context of ski resorts. Evidence of other research papers, concerning this topic, has been already discovered, however, none of them included sustainable activities of ski resorts as one of the factors. As the most suitable statistical method, conjoint analysis (conducted via online platform provided by 1000minds) is used in order to explore skiers ́ preferences. The sample of 212 skier has been utilised and cluster analysis is used to develop rankings for eight different factors and their value in ski destination decision making. The study found, that the most important and most powerful attribute is ́Snow conditions ́, whereas the least important is ́Transportation time to ski resort ́. Taking this into a consideration, skiers are willing to travel further in order to reach a ski resort with the best snow conditions. Moreover, sustainable activity ́Restoration of ski resort ́ has been ranked as the third most important factor. The results of this study could provide ski resort managers and winter tourism managers with meaningful insights regarding skiers ́ awareness of sustainable activities. Furthermore, based on studys results, ski resort managers along with ski resort ́s marketing representatives, can improve a ski destination competitiveness.

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor. The major features of resort development covered by this book include: • Environmental scanning of principal external and internal influential factors • The curse and blessings of seasonality • Competition for people’s recreation and retirement dollars • Guest activity programming • Environmental issues • Cruise ships as mobile resorts • Staffing issues in isolated areas • Financial challenges for owners and operators alike • Risk Management • Mutually beneficial options for various stakeholders Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts – large and small, urban and rural - to illustrate what can be achieved.