Neoliberal policies and austerity measures have unequivocally altered the landscape of women’s lives globally. The most detrimental effect has been on mothers as they are faced with increasing responsibility and decreasing resources. Despite mothers being the primary producers, consumers, and repro- ducers of the neoliberal world, their centrality has been largely silenced within economic discourse. Thus, Mothering in the Age of Neoliberalism calls for a new economic framework to counter the individualized neoliberal model, one in which the needs of mothers and children are prioritized. This volume provides a crucial starting point. By identifying the sources of neoliberal failure toward mothers, we can begin to collectively formulate an alternative paradigm in which mothers’ voices are no longer rendered invisible, but rather predominate in the global landscape.

To celebrate the twentieth anniversary of Sharon Hays' landmark book, The Cultural Contradictions of Motherhood, this collection will revisit Hays' concept of "intensive mothering" as a continuing, yet controversial representation of modern motherhood. In Hays' original work, she spoke of "intensive mothering" as primarily being conducted by mothers, centered on children's needs with methods informed by experts, which are labourintensive and costly simply because children are entitled to this maternal investment. While respecting the important need for connection between mother and baby that is prevalent in the teachings of Attachment Theory, this collection raises into question whether an over-investment of mothers in their children's lives is as effective a mode of parenting, as being conveyed by representations of modern motherhood. In a world where independence is encouraged, why are we still engaging in "intensive motherhood?"

Working mothers today confront not only conflicting demands on their time and energy but also conflicting ideas about how they are to behave: they must be nurturing and unselfish while engaged in child rearing but competitive and ambitious at work. As more and more women enter the workplace, it would seem reasonable for society to make mothering a simpler and more efficient task. Instead, Sharon Hays points out in this original and provocative book, an ideology of "intensive mothering" has developed that only exacerbates the tensions working mothers face. Drawing on ideas about mothering since the Middle Ages, on contemporary childrearing manuals, and on in-depth interviews with mothers from a range of social classes, Hays traces the evolution of the ideology of intensive mothering--an ideology that holds the individual mother primarily responsible for child rearing and dictates that the process is to be child-centered, expert-guided, emotionally absorbing, labor-intensive, and financially expensive. Hays argues that these ideas about appropriate mothering stem from a fundamental ambivalence about a system based solely on the competitive pursuit of individual interests. In attempting to deal with our deep uneasiness about self-interest, we have imposed unrealistic and unremunerated obligations and commitments on mothering, making it into an opposing force, a primary field on which this cultural ambivalence is played out.

Delves into the rhetorical work of elective single mothers (ESMs) in the late twentieth- and early twenty-first centuries as they sought--and continue to seek--to legitimize their maternal identities and family formations Scholars of rhetoric have largely overlooked the inherent rhetoricity of family. In The Case for Single Motherhood, Katherine Mack posits family as a central concern of rhetorical studies by reflecting on how language is used by single mothers who seek to reenvision the personal, social, and political meanings of family. Drawing on intersectional and rhetorical theories, Mack demonstrates how the category of elective single motherhood emerged in response to the historically differential treatment of "unwed mothers" along racial and class lines. Through her readings of a range of self-sponsored ESM texts--guidebooks, memoirs, and interactive digital media written by and primarily for other ESMs--and from her perspective as an elective single mother herself, Mack evaluates the rhetorical power, as well as the exclusions and hierarchies, that the ESM label effects. She analyzes how ESMs envision motherhood, visions that entail their musings about who can and should mother. Ultimately, Mack offers women who are considering nonnormative paths to motherhood a way to affirm their maternal identities and paths without disparaging others'. Scholars in the fields of rhetoric and feminist rhetorical studies will find in this volume an illuminating perspective on the rhetorical power of self-sponsored texts in particular. Crafting a methodology to identify and evaluate the goals and effects of legitimacy work and selecting sources that bring academic attention to varied genres of self-sponsored writings, Mack paves the way for future rhetorical studies of motherhood and family.

Interdisciplinary and intersectional in emphasis, the Routledge Companion to Motherhood brings together essays on current intellectual themes, issues, and debates, while also creating a foundation for future scholarship and study as the field of Motherhood Studies continues to develop globally. This Routledge Companion is the first extensive collection on the wide-ranging topics, themes, issues, and debates that ground the intellectual work being done on motherhood. Global in scope and including a range of disciplinary perspectives, including anthropology, literature, communication studies, sociology, women’s and gender studies, history, and economics, this volume introduces the foundational topics and ideas in motherhood, delineates the diversity and complexity of mothering, and also stimulates dialogue among scholars and students approaching from divergent backgrounds and intellectual perspectives. This will become a foundational text for academics in Women's and Gender Studies and interdisciplinary researchers interested in this important, complex and rapidly growing topic. Scholars of psychology, sociology or public policy, and activists in both university and workplace settings interested in motherhood and mothering will find it an invaluable guide.

This book explores the relationship between sexuality and politics in Britain’s recent political past, in the decade preceding the Covid-19 pandemic, and asks what sexual meanings and logics are embedded in the dominant political discourses and policies of this time. A discursive framing of ‘exceptionality’ has commonly attached to the politics of austerity, crisis and neoliberalisation that have characterised the 2010s in Britain, with many noting the depoliticising effects of such a crisis politics. The book’s four case studies each investigate a binary concept that has played a key role in these limited and limiting discourses: the stable family/troubled family; deserving/undeserving; public/private and material/cultural. Deploying an expansive notion of sexuality, these binaries are examined by analysing a range of cultural and political texts in which they are reproduced, from policy and legal documents to popular films and TV series. This empirically informed and theoretically innovative analysis makes an important contribution to understandings of sexuality, identity and inequalities, as well as of crisis and neoliberalism. It will be of interest to scholars and students in gender and sexuality studies, cultural studies, sociology, politics and social policy.

The late twentieth and early twenty-first centuries are commonly characterised as an age of ‘neoliberalism’ in which individualism, competition, free markets and privatisation came to dominate Britain’s politics, economy and society. This historical framing has proven highly controversial, within both academia and contemporary political and public debate. Standard accounts of neoliberalism generally focus on the influence of political ideas in reshaping British politics; according to this narrative, neoliberalism was a right-wing ideology, peddled by political economists, think-tanks and politicians from the 1930s onwards, which finally triumphed in the 1970s and 1980s. The Neoliberal Age? suggests this narrative is too simplistic. Where the standard story sees neoliberalism as right-wing, this book points to some left-wing origins, too; where the standard story emphasises the agency of think-tanks and politicians, this book shows that other actors from the business world were also highly significant. Where the standard story can suggest that neoliberalism transformed subjectivities and social lives, this book illuminates other forces which helped make Britain more individualistic in the late twentieth century. The analysis thus takes neoliberalism seriously but also shows that it cannot be the only explanatory framework for understanding contemporary Britain. The book showcases cutting-edge research, making it useful to researchers and students, as well as to those interested in understanding the forces that have shaped our recent past.