THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around? Have you ever signed a contract with an agency after being blown away by their team in a pitch, only to find that you are not working with the folks who pitched you but with a rotating cast of team members who simply don't get the job done? Take it from someone who has been both a marketing executive selecting agencies and the founder of two successful advertising agencies: You are not alone. In this book, Ed Mitzen will take you behind the curtain to understand how to effectively evaluate agencies to choose a partner that can deliver for you and how to nurture the relationship to produce positive performance for years to come.

It all started my sophomore year in high school, the summer I lost weight. I went from "not" to "hot" and landed on the in-crowd's radar. Now, I might snag the most popular guy at school and a prom queen nomination.All I have to do is lose more weight. Just one more pound and I'll be perfect.But my friend Jake tells me I want all the wrong things. He thinks I'm already perfect.Did I mention he was my best friend's brother? How about the fact that he's had a crush on me since we were kids?So, when I start spiraling in a deadly game of self-acceptance, it is Jake who's there to catch me when I fall.Can he be the one to pull me back from the edge? Or am I too far gone?Fans of emotional contemporary YA will fall in love with Souders' heart-wrenching novel. Like Jay Asher's Thirteen Reasons Why and Lauren Oliver's Before I Fall, More Than a Number raises thought-provoking questions about love and acceptance, as well as the cost of beauty.*Previously titled Something of Substance*

As a sales leader in your company, you know the high stakes of hitting sales numbers. But how do you go to the next level, thrive in your current position, and lead your team? Scott Leese, a sales industry leader, presents a powerful playbook for sales professionals. - Sales Directors will discover how to prepare for the next coveted role. - VPs of Sales will find out how to thrive in this high-pressure position - CEO/Founders will gain strategies to empower their VP of Sales for growth Leese draws on decades of experience, along with interviews with top industry leaders, to give you insider strategies to catapult growth. Regardless of what role you currently play, you need this VP Sales playbook to rocket your career and company sales to the highest number.

D. Preme Norman takes you on a journey, from complete darkness to consciousness! Throughout this journey, he gives you detailed accounts of THE COST of every bad decision made. However, in hindsight, every decision made places things into proper perspective. Watch as the author takes you on a ride through the valley of truth, which eventually leads to becoming MORE THAN JUST A NUMBER!

This resource volume is an enlargement as well as an update of the previous edition. The book aims to introduce the reader to over 100 different families of positive integers. A brief historical note accompanies the descriptions and examples of several of the families together with a mix of routine exercises and problems as well as some thought provokers to solve. Number Treasury3 especially aims to stimulate further study beyond the scope of the introductory treatment given in the book. The emphasis in Number Treasury3 is on doing not proving. However, the reader is directed to think critically about situations, to provide explanations, to make generalizations, and to formulate conjectures. To engage the reader from the start, the book begins with a set of rich Investigations. These are standalone activities that represent each of the chapters of the book.

INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.