An insightful and original look at why understanding macroeconomics is essential for all investors

"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

STOP THINKING ABOUT MONEY IN THE SAME OLD WAY Have you ever been told that you can't go wrong with mutual funds? That stocks are risky? That you should take out the largest mortgage possible? That life insurance is a good investment? That you should keep six months of emergency money? These myths and more are shattered in 25 Myths You've Got to Avoid -- If You Want to Manage Your Money Right. Each of the book's twenty-five chapters tackles a cherished money myth, first telling you why it no longer works and then showing you how to do it right. Along the way you will learn winning strategies for investing in mutual funds, building a portfolio, saving for retirement, paying for college, buying a house, preparing for financial emergencies, selecting insurance, and planning your estate. The result? Instead of the predictable compendium of tedious advice tossed out by most personal-finance tomes, Clements's book offers a witty, fast-paced journey through today's treacherous investment world. Amusing and irreverent, here is an intriguing and accessible approach to personal finance.

In Money, Greed, and God: Why Capitalism is the Solution and Not the Problem, Senior Fellow at the Discovery Institute Jay W. Richards and bestselling author of Indivisible: Restoring Faith, Family, and Freedom Before It's Too Late and Infiltrated: How to Stop the Insiders and Activists Who Are Exploiting the Financial Crisis to Control Our Lives and Our Fortunes, defends capitalism within the context of the Christian faith, revealing how entrepreneurial enterprise, based on hard work, honesty, and trust, actually fosters creativity and growth. In doing so, Money, Greed, and God exposes eight myths about capitalism, and demonstrates that a good Christian can be a good capitalist.

The issues surrounding money in American elections are continually controversial. How much does money affect the outcome of elections? Do those who help finance candidates exert undue influence in the making of public policy? In this landmark book, one of America's most distinguished political scientists explores the dynamics and consequences of campaign finance in America and explodes many myths about this widely debated subject. Frank J. Sorauf provides balanced and informative commentary on such critical issues in campaign financing as: - the growing problems of regulating American campaign finance under the post-Watergate legislation of 1974; - the forces that affect the supply of money available for campaigning, from economic conditions to the competitiveness of elections; - the increasing power of incumbent candidates in the two-way exchange between candidates and contributors; - political learning and the search for ways to avoid the laws on campaign finance; - the myths and realities about the role and influence of PACs; - the vanishing funds for public funding of the presidential campaigns; - the new middlemen and brokers (e.g., the case of Charles Keating); - the major options for reform: private versus public funding; - the political deadlock over reform: parties, public opinion, and the interests of incumbents; - the possibility of new levels of competition and spending in 1992. Sorauf argues that the American system of campaign financing has become increasingly stable and institutionalized during the last sixteen years, and that the major players in the system--PACs, individual fund-raisers, party committees, and incumbent candidates--now behave in fairly predictable ways. His book is a fresh and persuasive account of the importance and the limits of money as a base of political influence in the United States.

A New York Times Bestseller The leading thinker and most visible public advocate of modern monetary theory -- the freshest and most important idea about economics in decades -- delivers a radically different, bold, new understanding for how to build a just and prosperous society. Stephanie Kelton's brilliant exploration of modern monetary theory (MMT) dramatically changes our understanding of how we can best deal with crucial issues ranging from poverty and inequality to creating jobs, expanding health care coverage, climate change, and building resilient infrastructure. Any ambitious proposal, however, inevitably runs into the buzz saw of how to find the money to pay for it, rooted in myths about deficits that are hobbling us as a country. Kelton busts through the myths that prevent us from taking action: that the federal government should budget like a household, that deficits will harm the next generation, crowd out private investment, and undermine long-term growth, and that entitlements are propelling us toward a grave fiscal crisis. MMT, as Kelton shows, shifts the terrain from narrow budgetary questions to one of broader economic and social benefits. With its important new ways of understanding money, taxes, and the critical role of deficit spending, MMT redefines how to responsibly use our resources so that we can maximize our potential as a society. MMT gives us the power to imagine a new politics and a new economy and move from a narrative of scarcity to one of opportunity.