Read Amy Tiemann's posts on the Penguin Blog. MOJO MOM helps you answer the question, "Who Am I Now that I'm A Mom?" What is Mommy Mojo? It's the feeling you get when you're a parent at the top of your game, juggling the kids and the many facets of life, and keeping your own needs in balance. Motherhood is a tremendous gift, but it's also a huge identity shift. Becoming a Mojo Mom means bringing your self and your dreams back into focus, while still giving your family the loving attention it needs. It may sound like a fantasy, but it can be done. Mojo Mom shows women practical ways to: *Prepare to become a Mom without losing your identity *Survive and enjoy the intense early years *Save some of your best energy and creativity for your own ideas and dreams *Reenter the workplace or take on a new path with confidence and ease *Learn the key elements to the long-term success of your marriage *Become a Naptime Activist-and change the world in just an hour a week *Rise above the "Mommy Wars" between stay-at-home and working moms *Use motherhood as an opportunity for reinvention Getting your mojo back is not just another item for your to-do list-it's your right. Amy Tiemann, MomsRising.org executive team member and founder of MojoMom.com, will help every woman explore her true self.

Struggling with bedroom boredom? Not loving your post-baby body? Wish you had more me-time to thrive as a confident, powerful woman? Feeling stuck in the “Mom Zone?” What’s a mama to do? The Mommy Mojo Makeover is an uplifting guide designed to inspire mothers to rediscover their sensual self-confidence, reconnect with their bodies, and reignite the spark in their relationships. Sex and relationship expert Dana B. Myers delivers 28 inspiring and practical tools, interactive exercises, and real-life anecdotes that’ll leave women feeling like a happier, sexier mama—one who is more deeply satisfied within herself and her relationship. This encouraging guide will help both new and seasoned mamas learn to take action—to define and create exactly what she wants in life, motherhood, and romantic partnership. Expect to say goodbye to the Mom Zone, exhaustion, and resentment and say hello to increased energy, libido, self-confidence, and a new, vivacious you!

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

A lighthearted look at the daily challenges and triumphs of motherhood that will remind you exactly how much you love your kids—perfect for moms (or moms-to-be!). Welcome to motherhood! You’re sleep-deprived, your foot hurts from stepping on a toy you definitely told your kids to put away, and you have more laundry to get done than you ever thought possible. Moms everywhere know the struggle. This inspirational and motivational book takes a look at the daily challenges moms face and adds a laugh-out-loud and relatable spin for every parent. From the amusing to the heartwarming to the inspirational, this must-have book filled with humor and heart will remind you exactly why you love your children every day.

A book to help all mothers sneak on the fast track to fabulous during that challenging and somewhat vulnerable time after having babies. Written by Sunday newspaper style columnist and former women's lifestyle magazine editor (Cosmopolitan and Cleo), Mojo Mama Secrets reveals insider tricks so you can regain the four F's - Fashion, Food, Fitness and of course your Fabulous. This is the ultimate self guide with beauty game-changers, a complete wardrobe makeover, a Mojo Mama food and fitness plan, tricks to create time for yourself and much more in the 11 easy steps to regaining your mojo. Discover expert secrets to recovering your energy, feeling great and looking even better, in this new-mama-handbook. You will be referring to it for years to come! With contributions from celebrities like radio personalities Jackie O and Yumi Stynes to news broadcasters Tracey Spicer and Janice Petersen amongst others, you'll be bounding through the days in no time.

The 2nd edition includes a new preface that considers how matricentric feminism in positioning mothering as a verb affords a gender-neutral understanding of motherwork and allows for an appreciation of how motherwork is deeply gendered and how this may be challenged and changed through empowered mothering The book argues that the category of mother is distinct from the category of woman, and that many of the problems mothers face are specific to women's role and identity as mothers. Indeed, mothers are oppressed under patriarchy as women and as mothers. Consequently, mothers need a feminism of their own, one that positions mothers' concerns as the starting point for a theory and politic of empowerment. O'Reilly terms this new mode of feminism matricentic feminism and the book explores how it is represented and experienced in theory, activism, and practice.

Draws on the author's Positive Parenting Solutions online course to explain how to correct negative behaviors in children, introducing the psychological theories of Alfred Adler on using empowerment to promote healthy child development.