This is an essential guide to entity relationship and class modelling for business analysts in line with, and beyond, the BCS Data Analysis syllabus.

“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG

Did you ever try getting Business and IT to agree on the project scope for a new application? Or try getting the Sales & Marketing department to agree on the target audience? Or try bringing new team members up to speed on the hundreds of tables in your data warehouse -- without them dozing off? You can be the hero in each of these and hundreds of other scenarios by building a High-Level Data Model. The High-Level Data Model is a simplified view of our complex environment. It can be a powerful communication tool of the key concepts within our application development projects, business intelligence and master data management programs, and all enterprise and industry initiatives. Learn about the High-Level Data Model and master the techniques for building one, including a comprehensive ten-step approach. Know how to evaluate toolsets for building and storing your models. Practice exercises and walk through a case study to reinforce your modelling skills.

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

CD-ROM contains: Java and XML implementations of ideas and models described in the appendix.

A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and Director of Research, Babson College "This model captures the best practices from the early stage of Business Intelligence development through the most sophisticated environments where the value and nature of information is unquestioned. All of us should strive to reach the final level. And now we have the ultimate guide to help us get there." --Claudia Imhoff, President, Intelligent Solutions, Inc. "Managing a successful Business Intelligence effort requires a long-term view and this means leaders must have a methodology to guide them as they navigate their organization through the BI evolution. Information Revolution provides the prag-matic road map all executives can understand and follow." --Irving Tyler, Chief Information Officer, Quaker Chemical Corporation "Information Revolution is the perfect blend of 'what,' 'how,' and especially 'why.' This book is a must-read for those driven to excel in this information-based world, instead of being another 'me, too' along for the ride." --Bruce Barnes, former chief information officer, Nationwide Financial Services "Information Revolution provides a powerful framework for assessing the current state of your company's systems and its decision making capabilities. It then presents a clear process for moving your systems and your company toward an adaptive and innovative enterprise." --Michael Hugos, Chief Information Officer, Network Services Company

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"